folgers coffee the history and background of the folgers coffee company

In 1963, Proctor and Gamble acquired the company. Folger, it took the United States (the largest coffee market in the world) by storm. Founded in the 19th century in San Francisco, California by J.A. Part of Proctor and Gamble, Folgers Coffee is one of the biggest brands of coffee in America today. In Canada, Folgers coffee is limited to Classic Roast and Mountain Roast. There are eight types (called families) of Folgers Coffee in America today: Cafe Coffees, Coffee Pods, Instant Coffees, Folgers Gourmet Selections, Flavored Coffee (Hazelnut, French Vanilla, Chocolate Silk and Cinnamon), Simply Smooth, Coffeehouse Series and Classic Roast. The well known slogan "the best part of waking up is Folgers in your cup!" resonated well with audiences and boosted sales. Quite possibly the most catchy thing about the Folgers Coffee brand is the commercials it ran. Other popular television ad campaigns featured people sneaking in to four-star restaurants and replacing the expensive coffee that customers are used to drinking with Folgers Crystals. Not surprisingly, nobody could ever tell that the expensive coffee had been replaced with the cheaper instant version. In the 1980s and 1990s, Folgers started experimenting with less traditional advertising, sponsoring NASCAR racing. By sponsoring popular drivers, it was almost as though NASCAR itself was endorsing the brand, and the ad campaign was fairly successful. In 2006, yet another untraditional ad campaign was launched through viral marketing. Created by the ad agency Saatchi and Saatchi, the ads known as ìhappy morningsî were seen all over YouTube and various weblogs. In the ads, cheery and happy singers and dancers show up at sunrise to wake people up to greet the day. Dateline NBC held a taste test of most popular brands of coffee, and in their experiment Folgers Classic roast scored last place.

In 1963, Proctor and Gamble acquired the company. Folger, it took the United States (the largest coffee market in the world) by storm. Founded in the 19th century in San Francisco, California by J.A. Part of Proctor and Gamble, Folgers Coffee is one of the biggest brands of coffee in America today.In Canada, Folgers coffee is limited to Classic Roast and Mountain Roast. There are eight types (called families) of Folgers Coffee in America today: Cafe Coffees, Coffee Pods, Instant Coffees, Folgers Gourmet Selections, Flavored Coffee (Hazelnut, French Vanilla, Chocolate Silk and Cinnamon), Simply Smooth, Coffeehouse Series and Classic Roast.The well known slogan "the best part of waking up is Folgers in your cup!" resonated well with audiences and boosted sales. Quite possibly the most catchy thing about the Folgers Coffee brand is the commercials it ran.Dateline NBC held a taste test of most popular brands of coffee, and in their experiment Folgers Classic roast scored last place.