Marketing Mindset "Why I Get FREE Coffee Every Time I Enter My Local Cafe"

He's not a slave to his business anymore and that's all because of me... You see… he now goes to work every day because he loves what he does. That's because the storeowner Sergio likes me so much he gives it to me.

Let me explain...

Teaching many clients the secrets about business success that the experts don't want you to know. I've been a business consultant for the last 14 years.

Anyway, one day I was at my local coffee shop enjoying a Chai Vanilla Latte, and I noticed Sergio looking worried with his head buried in a pile of marketing books.

I asked him "what was wrong?" and he said, "His business wasn't going all that well".

He knew that I was a business consultant from previous conversations we'd had and asked me if I had any advice for him.

"Sure!" I said, not wanting my favourite coffee house to disappear completely, I decided to help him out.

I told him that what I taught would probably scare him, because my techniques where not conventional and if he wanted to back out, then this would be the right time to do it.

Afraid of what might become of his business if he didn't take action, he agreed and we got started right away.

Sergio was a great client, open to new ideas and trusted that I could help make a difference. Hey, what did he have to lose? I wasn't charging him a cent, right?

He was a typical business owner; he believed that 'If you build it, they will come'. Most business owners don't realise that 50% of your business success comes from effective marketing.

The other 50% is from distribution and unfortunately this is why most proprietors' work long hours for very little return.

Over time we built up a simple Business system that worked very well for Sergio, so well in fact that he could hire extra staff and actually take some time out.

Reluctantly at first, but his confidence grew with time as his knowledge increased.

He quickly saw the results of our marketing campaigns and didn't realise that advertising needn't be a complete waste of money.

Sergio found that sometimes he had so many customers there simply was no more room in his cafe for them to sit.

Not a bad problem to have, don't you agree?

You see, your business is a direct reflection of your knowledge and the more knowledge you have, the easier it becomes.

Oh by the way, Sergio has opened up his second coffee shop just down the road and guess what? I get free coffee from there too!

Scott Patterson has been involved with marketing for the past 14 years, he has helped many business owners grow their businesses any where up to 600%, using simple but effect marketing strategies that work!

sales of energy drinks continue to increase

Although soft drinks still sell the most of all cold drinks, energy drinks continue to chip away, claiming a larger percentage of the lucrative market each year. Energy drinks are becoming the beverage of choice for many young people, and as their popularity rises, so do the sales numbers. Hip and edgy advertisements promise that energy drinks will ignite your mind, refresh your body, help you party like a rock star, and enhance your performance and stamina. Much of the gain in popularity of energy drinks has to do with aggressive marketing campaigns directed primarily at young people. Of course, they are also used to mix popular alcoholic drinks and cocktails. Energy drinks are especially popular among college students looking for something to help them stay alert during all-night study sessions. Slick and colorful packaging increases the attraction for users lured by the "cool" factor. Energy drinks with names like Rock Star, Monster, Red Bull, Full Throttle, Spike, Amp and Life Force all sell the image of strength, energy and speed. Although young people make up the largest percentage of users, energy drinks appeal to truck drivers trying to stay awake for the long haul, computer programmers, young professionals, and athletes hoping to increase performance. Energy Drinks Have Double the Caffeine of Soft Drinks Caffeine is the primary ingredient in energy drinks, with most drinks containing twice the amount of caffeine as soft drinks Ingredients making up the remainder of energy drinks vary widely, but sugar is generally the secondary ingredient, in itself an energy booster for most people. One container of energy drink will have between 14 and 17 teaspoons of sugar, and if several cans are consumed, that's a tremendous amount of sugar. Many health professionals recommend a limit of 12 teaspoons of sugar per day. Other ingredients vary from brand to brand, and are often herbal, allowing the producer to promote the drink as healthy and nutritious. Most of these herbal ingredients are energy boosters. Taurine is an amino acid that is found naturally in the body. A person's taurine balance can become depleted during extreme physical exertion and high stress. It is also believed to have antioxidant properties that can enable the body to dispose of toxins and harmful substances more efficiently. L-Carnitine is another amino acid found naturally in the human body, believed to increase energy and metabolism. Many energy drinks contain herbs such as ginseng and guarana root, which are thought to be healthy ingredients that increase energy and reduce stress; or ginkgo biloba, which is believed to aide memory and concentration. Possible Risks of Energy Drinks The high levels of caffeine in energy drinks can create problems for many consumers. Caffeine is a stimulant, and is known to be mildly addictive. When used excessively, it can create stomach ulcers, nervousness, headaches and heart palpitations, but how much caffeine it takes to cause problems varies from person to person. Thought to be potentially more problematic are the various extra energy boosters. The level of these ingredients is usually not listed on the label, and it's often difficult to know how ingredients such as taurine, L-Carnitine and energy-enhancing herbs will affect the body when combined with caffeine. Although the jury may be out about the health benefits and potential risks of energy drinks, there is no argument that they become particularly dangerous when they are combined with alcohol. Unfortunately, this use of energy drinks is becoming increasingly popular.

Mixing a depressant like alcohol with a stimulant like an energy drink is often an invitation for trouble because the energy drink can lessen alcohol's effect on the metabolism. As a result, it's easy to drink more and feel the effects less, an especially dangerous combination that leads drinkers to believe they aren't as impaired as they really are. Energy drinks can also make alcoholic drinks taste less like alcohol.

Energy Drinks in Moderation

However, energy drinks should not take the place of proper nutrition and adequate rest, should never be mixed with alcohol. An occasional energy drink will cause most people no problems whatsoever, and may give the user a slight and short lived boost of energy. Energy drinks are believed to be a safe drink when used in moderation. When is comes to energy drinks, the old adage is especially true.

Although soft drinks still sell the most of all cold drinks, energy drinks continue to chip away, claiming a larger percentage of the lucrative market each year. Energy drinks are becoming the beverage of choice for many young people, and as their popularity rises, so do the sales numbers.Hip and edgy advertisements promise that energy drinks will ignite your mind, refresh your body, help you party like a rock star, and enhance your performance and stamina. Much of the gain in popularity of energy drinks has to do with aggressive marketing campaigns directed primarily at young people.Of course, they are also used to mix popular alcoholic drinks and cocktails. Energy drinks are especially popular among college students looking for something to help them stay alert during all-night study sessions.Slick and colorful packaging increases the attraction for users lured by the "cool" factor. Energy drinks with names like Rock Star, Monster, Red Bull, Full Throttle, Spike, Amp and Life Force all sell the image of strength, energy and speed.Energy drinks appeal to truck drivers trying to stay awake for the long haul, computer programmers, young professionals, and athletes hoping to increase performance. Energy drinks appeal to anyone who feels like they need an extra boost, and these days, that means most of us. Although young people make up the largest percentage of users, energy drinks appeal to anyone who feels like they need an extra boost, and these days, that means most of us. Energy Drinks Have Double the Caffeine of Soft Drinks Possible Risks of Energy Drinks



Energy Drinks in Moderation

However, energy drinks should not take the place of proper nutrition and adequate rest, should never be used in place of a meal, and should never be used in place of a meal, and should never be mixed with alcohol. An occasional energy drink will cause most people no problems whatsoever, and may give the user a slight and short lived boost of energy. Energy drinks are believed to be a safe drink when used in moderation. When is comes to energy drinks, the old adage is especially true.