America's Perception of "Gourmet" Coffee

It's an enormous industry involving many players in the supply chain—the growers and farm workers, the processing mills, exporters and importers, small-batch roasters and huge commercial roasters, coffeehouses and cafes—all of who do their part to bring coffee to you, the final consumer. Coffee is the second most-highly traded commodity in the world next to oil.

Considering how large the coffee industry is, how much of what's marketed as gourmet could actually be considered truly gourmet coffee? Which, unfortunately, doesn't seem to apply to the coffee most Americans drink on a daily basis. By definition, it implies rare, expensive, high-quality, or at least sophisticated in some form of its preparation and service. You'll find one word dominates the label rhetoric: "Gourmet." Gourmet, it's such a over-used term. Take a walk down the coffee aisle of a grocery store and read the labels.

In fact, the reality is they're much likelier selling the exact opposite of high quality coffee beans. That being the case, it becomes hard to believe the ads and labels on store shelves claiming rich, delicious, gourmet coffee. Sad to say, it's estimated only 10 percent of coffee sold is considered poor to satisfactory in quality.

Dark roasting covers a multitude of sins, including any flavor flaws. It's precisely because of their low quality. While there are some specific coffees that taste wonderful as a dark roast, there's a reason most coffee today is roasted so dark. Not necessarily true. Somehow the influential marketing gurus at roasting companies have managed to convince the masses that dark roasted coffee equals gourmet coffee. For instance, consider the ever applauded Dark Roast.

Why use expensive, high-grade beans for flavored coffee, since the natural flavors themselves will never be detected over the added flavorings of Irish cream, French Vanilla, or Hazelnut. And then there's flavored coffee—a low-quality bean masquerading as gourmet coffee.

And for a true connoisseur of coffee, that's what you should be looking for. A lighter roast shows that the roaster has confidence in the quality of the beans. Of course the actual lightness of the roast will depend on your personal taste. Similar to grilling a steak, a great coffee will often taste great as rare to medium, or, in coffee terms, light to medium. Though the marketing says otherwise, coffee that is indeed gourmet should never require extensive roasting.

find the best coffee

The social beverage of the word, coffee, is by far one of the most satisfying addictions one can have. That aroma of a fresh brewed cup of coffee can awaken the senses like nothing else. That first sip of sweet espresso or well made Turkish coffee can entice even the most devout coffee hater. Not any old coffee will drive men to tears over its savory goodness.

Choosing the right coffee blend is an art form. You can compare it to those who choose wines for gourmet dinners. Coffee is no different. Following are several tips to help you on the way to finding great coffee.

1. Do yourself a favor and avoid buying name brand coffee. All that you are doing is helping them pay for their substantial marketing machine.
2. Look for local roasters. They take great pride in their coffee beans and the roasting process. You may find a gem.
3. Roasting is one of the keys to a great coffee. Light roasts typically go way of being acidic in flavor. Dark roasts are more bitter and “full” or “medium” roasts are balanced between the two.
4. The higher quality coffee lends themselves to distinct flavors and sweetness regardless if they are dark roasts, medium or light roasts. A good bean roasted lightly will still be sweet with a touch of bitterness whereas a good bean dark roasted will be akin to a desert that contains nuts.
5. People like to think that certain countries produce different types of coffee. The best coffees produced tend to be suited to darker or lighter roasted coffees. Light to dark the countries are: Central America, South America and Caribbean, Africa and then finishing up with Indonesia and India.
6. Use coffee beans roasted for less than ten days prior. Older beans will simply taste like boring, unsweetened cocoa.
7. Grind your coffee beans minutes before actually brewing. This will give you the height of flavor and substance in your morning cup and make those gourmet coffee recipes shine above and beyond.

Arabica vs. Robusta

When you buy coffee at a Starbucks or online you will generally be buying Arabica coffee beans. Purchasing from a deli (typically an Italian-run one) will be a blend known as Robusta. Robusta is a bitter coffee with twice as much caffeine as Arabica beans.

Arabica is the choice of gourmet coffee drinkers all over the world. It is a subtle flavor that is sweet and nutty, but pleasant. Robusta is simply just too bitter and is really your grandfather’s blend and should be avoided for social coffee drinking.

All of this information is for naught if you do not get yourself a quality coffee maker in order to brew your favorite beverage. One-cup coffee makers are great because they keep your coffee fresh by the cup with no sitting around to get stale and lifeless. Espresso makers with milk steamers are great if you wish to experiment with your coffee. You do not need to spend hundreds of dollars on a machine either. Go with the best that fits your budget.

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valuable tips on how to store and prepare green coffee beans

If you'd go to a restaurant and you'd be shown some green coffee beans that would have to make you a tasty coffee, you'd surely make a very serious and distrustful face. Save any comments for the moment you'll taste the coffee, and then you're completely entitled to complain, if you still feel like! Many people who have drunk coffee made from freshly roasted green coffee beans have often declared that these strange looking beans make the best drink they've ever tasted. Where's the secret here? There is none actually. The problem with roasted and pre-packed coffee is that it starts losing its flavor immediately after being prepared.

There are coffee drinkers who'd never use processed coffee; many actually improvise and roast the green coffee beans in popcorn machines, then grind and prepare them. However, though with greater flavor qualities, green coffee is almost half cheaper than regular roasted coffee you find in supermarkets; the only problem here would be the availability of the green coffee beans. Normally, they are to be found in special shops, or larger amounts could be ordered on the Internet. Besides offering regular commercial services online, web sites often provide very valuable tips on how to store and prepare green coffee beans.

If you don't have a popcorn popper, a pan would also do for roasting the green coffee beans; yet, true enthusiasts would rather buy special roasters, which though a bit more expensive allow a great control over the roasting level, not to mention that there is much less smoke. In case you don't have time enough to roast and grind the green coffee beans at home, you could simply purchase small amounts of coffee from special shops that grind daily, so as to still enjoy the fresh coffee flavor.

How do you know when the green coffee beans are properly roasted? Under the heat action, the water inside the beans evaporates and causes the appearance of some cracks on the surface of the former green coffee beans. As the aroma spreads all around the house, it will seem like the beans are shrinking; during the entire roasting process, green coffee beans are actually losing almost 15% of their initial weight. There are two stages to recognize in the roasting process: during the first one, the beans have a light brown color, and when ground they resemble cinnamon. On the other hand, the last roasting stage is complete when a full dark color has been resumed and you can almost feel the taste of an exquisite drink.