change the world by changing your morning routine

Did you know that you can be an agent for positive change by making a few small changes to your morning coffee routine?

Research from the National Coffee Association (NCA) indicates that more than 100-million cups of coffee are brewed each day in homes and offices across America. In fact, coffee is second only to oil as one of the most actively traded commodities in the world. When you consider the resources it takes to get coffee from the plant to your mug, it makes sense that – just as automobiles are "going green" – there’s room for eco-friendly improvements when it comes to coffee.

Keurig, a wholly-owned subsidiary of Green Mountain Coffee Roasters, Inc., is one of the companies working to provide socially- and environmentally-conscious coffee options. This is great news since about 6% of all coffee brewed in offices in the U.S. is brewed using Keurig coffee makers ! If you're one of these millions of people, here are some quick and easy ways you can help our planet:

Help Farmers

Make a difference in the lives of farmers around the world by purchasing Fair Trade Certified(TM) organic Keurig K-Cup coffees. All too often coffee prices are set by intermediaries who lower the price per pound of coffee paid to farmers then raise the price per pound for sellers. Under Fair Trade, the middleman is cut out, and farmers receive a fixed minimum price per pound. This means that farmers can count on earning a set minimum price per pound of coffee produced. Buyers of Fair Trade certified coffee help these coffee growers utilize better growing practices, and earn enough money to sustain their families and way of life.

Reduce Waste

Instead of using a new Keurig K-Cup each time you want a cup of coffee, switch to "My K-Cup" Reusable Filters. Reusable filters reduce waste as you can fill, brew, rinse and reuse the filter over and over. The Keurig single-cup filter allows for more personal customization as you choose the type of coffee, the quantity and the grind. Since there is no paper filter or K-Cup to throw away, waste is minimal. When you’re done, simply hand-rinse your reusable filter or pop it into the dishwasher.

Support a Worthy Cause

Green Mountain Coffee Roasters offers Keurig K-Cup(R) Portion Packs from Newman's Own(R) Organics. Not only are these coffees Fair Trade Certified(TM), a portion of the proceeds go toward funding both companies' shared philanthropic goals. In fact, Paul Newman donates 100% of his after-tax proceeds to charitable causes!

When you purchase any of Newman’s Own(R) Organics, the proceeds support Coffee Kids(TM) in its mission to help coffee-growing families in Oaxaca, Mexico. The non-profit organization works to improve the quality of people's lives by building more sustainable communities through an innovative agricultural program.

There are currently seven selections in Newman's Own(R) Organics line of Fair Trade Certified(TM) organic coffees: Newman's Special Blend, Newman's French Roast, Newman's Special Decaf, Café Almond Biscotti, Nell's Breakfast Blend, Colombian Especial, and Vanilla Caramel. These coffees do some good while tasting great!

It's clear that the path to making a positive change in the world starts with small changes in your everyday life. You too can make a difference, one cup of coffee at a time.

About CoffeeCow

CoffeeCow.com goes to great lengths to provide the highest quality products, the fastest service, and the deepest discount prices you will find on Keurig K-Cups , coffee pods, and a wide selection of related coffee supplies. Developed by coffee professionals with over 35 years of experience in fulfilling any coffee service need, CoffeeCow offers all the coffee conveniences for your home or office. Visit http://www.coffeecow.com for more information.

Keurig coffee makers

Help Farmers



Reduce Waste



Support a Worthy Cause









About CoffeeCow

Keurig K-Cups http://www.coffeecow.com

is coffee an old drink for older people

office while working and yes even while walking the dog. They drink on the way to work, the Dr. Multi tasking has effected coffee as people get more and more coffee to go. Store brand coffees have fallen while quick fix coffee houses are on the rise. While coffee consumption is up by 9% from 2001 most of the rise comes from people on the go. It appears 74% of folks over sixty are having their daily brew. “I just have to have my morning shot of caffeine.� claims Dora Mc Fadden of Vista California. Today's young crowd is opting for their quick fix, from such brands as: “Fire Power�, “XO�, “Roaring Lion�, “Four� and “Game Juice� which has more appeal to the youth in name alone. But coffee is being challenged by the energy drink people. For some people drinking coffee is literally an eye opening experience. It seems coffee drinkers look forward to the quick fix more than the taste. Ingredients such as: Taurine, ginseng, guarana, and good old caffeine provide a high jolt of energy quicker with less long lasting effects. Younger folks are looking for more bang for the buck and are finding it in energy drinks. According to statistics, the younger (18-24 year old crowd has turned their attention toward energy drinks as only 37% indulge in coffee as their favored drink. That's a stark difference from the the 40-59 year-old crowd where 60% prefer hot coffee. The National Coffee Association (believe or not there is a coffee association) has come up with these figures as a testimony to American's love for its' dark liquor. Even though energy drinks will become more popular; Coffee will continue to be America's most favored hot drink. Where is the future of coffee?

office while working and yes even while walking the dog. They drink on the way to work, the Dr. Multi tasking has effected coffee as people get more and more coffee to go. Store brand coffees have fallen while quick fix coffee houses are on the rise. While coffee consumption is up by 9% from 2001 most of the rise comes from people on the go. It appears 74% of folks over sixty are having their daily brew.“I just have to have my morning shot of caffeine.� claims Dora Mc Fadden of Vista California.Today's young crowd is opting for their quick fix, from such brands as: “Fire Power�, “XO�, “Roaring Lion�, “Four� and “Game Juice� which has more appeal to the youth in name alone. But coffee is being challenged by the energy drink people. For some people drinking coffee is literally an eye opening experience. It seems coffee drinkers look forward to the quick fix more than the taste.Even though energy drinks will become more popular; Coffee will continue to be America's most favored hot drink. Where is the future of coffee?

current trends of coffee consumption

Here are some highlights from the 2008 Coffee Drinking Trends report: The 2008 report has recently been made available, and the NCAUSA web site gives a brief summary of what the organization has found out about how we Americans like our coffee. The report has become one of the bibles of the coffee industry. Each year, the National Coffee Association of the USA publishes their report on National Coffee Drinking Trends.

• 17% of the adult population consumed a gourmet beverage on a daily basis in 2008 and 14% in 2007.
  
  Drinking gourmet coffee has become a national pastime. It's not just the explosion of Starbucks across the nation that's fueling it, though their marketing has certainly awakened the taste buds of a whole generation. These days, you can buy your gourmet coffee at any number of places. Here are just of the few 'new' outlets for gourmet coffee.
  
  
  • McDonalds, which started selling Newman's Own Organic coffee a while back, has started marketing the McDonalds Café concept, with lattes, cappuccinos and McDonalds Gourmet coffee as of January 2008.
    
  • Burger King's BKJoe brand is roasted by Douwy Egberts, the second largest coffee roaster in the world, expressly for BK.
    
  • Target, the national department store chain, packages and distributes its own brand of gourmet and single origin coffees.
    
  • Store 24, a major East Coast convenience store chain, offers Green Mountain Roasters gourmet coffee in all of their stores.
    
  • 7-11, national convenience store chain, has made the gourmet coffee bar a central part of their new store design, and offers a wide variety of ready-to-go coffee for consumers on the run.

Here are some more highlights form the report: The Senseo, Tassimo and Keurig systems have all increased sales and feature gourmet coffees in their coffee lines. Another factor in the increase of gourmet coffee drinking is the popularity of single serve coffee systems, which make it easier to have gourmet coffee at home every morning.

• Adults 25-59 led the upswing with 19% of daily gourmet coffee drinkers. This is an increase of six percentage points from 2007.
  
  
  
  • In the young adult demographic, coffee drinking was down last year in that age group; with 44 percent reporting that they drink coffee as opposed to 47 percent the previous year.
    
    
  • On the other hand, 18 to 24 year olds are becoming serious coffee drinkers. In 2005, only 26 percent of young adults in that age bracket considered themselves coffee drinkers. By 2007, that figure was up to 37%, making the 18-24 year old coffee market the fastest growing segment of the market. Older adults, in the 40 to 59 year old bracket, are also big coffee drinkers. This age group increased from 59 percent to 61 percent over the previous year, and those age 60 and over report the most coffee consumers - 74 percent of adults in that age bracket reported that they drink coffee every day.

• Consumption of cups per day by consumers age 18-24 continued to trend higher in 2008. Young adults who drank coffee consumed an average of 3.2 cups per day as compared with 3.1 in 2007, a significant increase over 2005's level of 2.5 cups per day.
  
  Our generation grew up thinking of coffee as a morning pick-me-up and after dinner drink for adults only. The 18-24 year old group has a different view of coffee, thanks to the coffee shop culture. Where older generations gathered at the local soda shop, these kids made the local coffee shop their afternoon hangout. Starbucks and other local chains improved their coffees with flavors, sugar and many creams. This makes their coffee more appealing to the younger crowd. As those kids graduate from high school and move on to college, they're finding that their love of coffee moves along with them.
  
  
  
  • Past year consumption of iced and frozen coffee is up significantly from 2007 levels.
    Maybe it's the heavy marketing? Nothing tastes quite as good on a hot summer afternoon as a tall glass of iced coffee, but until the past few years, who knew? These days you can get your iced coffee fix at your local McDonalds, Burger King or Dunkin Donuts, or you can brew it yourself at home. The most popular frozen and iced coffee drinks include:
    
  • Dunkin Donuts, who claim that they practically invented iced coffee, has been selling their coffee over ice for years. In the late 90s, they added the Coffee Coolata, which could be topped with whipped cream.
    
    
  • Wawa, a popular convenience store located throughout portions of New Jersey, Pennsylvania, Delaware, Maryland and Virginia is a popular location for coffee enthusiasts in these east coast states. They have sold over 195 million cups of their freshly brewed coffee. Wawa uses their own blend of coffee beans and make quality coffee a top priority.

Overall, Americans enjoy coffee daily and everybody has their favorite location to get their coffee fix. Over the years, these trends change while coffee is introduced to new demographics. All of these coffee trends show that coffee is a popular drink among many age groups and is part of American culture.

Here are some highlights from the 2008 Coffee Drinking Trends report: The 2008 report has recently been made available, and the NCAUSA web site gives a brief summary of what the organization has found out about how we Americans like our coffee. The report has become one of the bibles of the coffee industry. Each year, the National Coffee Association of the USA publishes their report on National Coffee Drinking Trends.

• 17% of the adult population consumed a gourmet beverage on a daily basis in 2008 and 14% in 2007.
  
  Drinking gourmet coffee has become a national pastime. It's not just the explosion of Starbucks across the nation that's fueling it, though their marketing has certainly awakened the taste buds of a whole generation. These days, you can buy your gourmet coffee at any number of places. Here are just of the few 'new' outlets for gourmet coffee.
  
  
  • McDonalds, which started selling Newman's Own Organic coffee a while back, has started marketing the McDonalds Café concept, with lattes, cappuccinos and McDonalds Gourmet coffee as of January 2008.
    
  • Burger King's BKJoe brand is roasted by Douwy Egberts, the second largest coffee roaster in the world, expressly for BK.
    
  • Target, the national department store chain, packages and distributes its own brand of gourmet and single origin coffees.
    
  • Store 24, a major East Coast convenience store chain, offers Green Mountain Roasters gourmet coffee in all of their stores.
    
  • 7-11, national convenience store chain, has made the gourmet coffee bar a central part of their new store design, and offers a wide variety of ready-to-go coffee for consumers on the run.

17% of the adult population consumed a gourmet beverage on a daily basis in 2008 and 14% in 2007.

Drinking gourmet coffee has become a national pastime. It's not just the explosion of Starbucks across the nation that's fueling it, though their marketing has certainly awakened the taste buds of a whole generation. These days, you can buy your gourmet coffee at any number of places. Here are just of the few 'new' outlets for gourmet coffee.

• McDonalds, which started selling Newman's Own Organic coffee a while back, has started marketing the McDonalds Café concept, with lattes, cappuccinos and McDonalds Gourmet coffee as of January 2008.
  
• Burger King's BKJoe brand is roasted by Douwy Egberts, the second largest coffee roaster in the world, expressly for BK.
  
• Target, the national department store chain, packages and distributes its own brand of gourmet and single origin coffees.
  
• Store 24, a major East Coast convenience store chain, offers Green Mountain Roasters gourmet coffee in all of their stores.
  
• 7-11, national convenience store chain, has made the gourmet coffee bar a central part of their new store design, and offers a wide variety of ready-to-go coffee for consumers on the run.

• McDonalds, which started selling Newman's Own Organic coffee a while back, has started marketing the McDonalds Café concept, with lattes, cappuccinos and McDonalds Gourmet coffee as of January 2008.
  
• Burger King's BKJoe brand is roasted by Douwy Egberts, the second largest coffee roaster in the world, expressly for BK.
  
• Target, the national department store chain, packages and distributes its own brand of gourmet and single origin coffees.
  
• Store 24, a major East Coast convenience store chain, offers Green Mountain Roasters gourmet coffee in all of their stores.
  
• 7-11, national convenience store chain, has made the gourmet coffee bar a central part of their new store design, and offers a wide variety of ready-to-go coffee for consumers on the run.

McDonalds, which started selling Newman's Own Organic coffee a while back, has started marketing the McDonalds Café concept, with lattes, cappuccinos and McDonalds Gourmet coffee as of January 2008.

Burger King's BKJoe brand is roasted by Douwy Egberts, the second largest coffee roaster in the world, expressly for BK.

Target, the national department store chain, packages and distributes its own brand of gourmet and single origin coffees.

Store 24, a major East Coast convenience store chain, offers Green Mountain Roasters gourmet coffee in all of their stores.

7-11, national convenience store chain, has made the gourmet coffee bar a central part of their new store design, and offers a wide variety of ready-to-go coffee for consumers on the run.

Here are some more highlights form the report: The Senseo, Tassimo and Keurig systems have all increased sales and feature gourmet coffees in their coffee lines. Another factor in the increase of gourmet coffee drinking is the popularity of single serve coffee systems, which make it easier to have gourmet coffee at home every morning.

• Adults 25-59 led the upswing with 19% of daily gourmet coffee drinkers. This is an increase of six percentage points from 2007.
  
  
  
  • In the young adult demographic, coffee drinking was down last year in that age group; with 44 percent reporting that they drink coffee as opposed to 47 percent the previous year.
    
    
  • On the other hand, 18 to 24 year olds are becoming serious coffee drinkers. In 2005, only 26 percent of young adults in that age bracket considered themselves coffee drinkers. By 2007, that figure was up to 37%, making the 18-24 year old coffee market the fastest growing segment of the market. Older adults, in the 40 to 59 year old bracket, are also big coffee drinkers. This age group increased from 59 percent to 61 percent over the previous year, and those age 60 and over report the most coffee consumers - 74 percent of adults in that age bracket reported that they drink coffee every day.

Adults 25-59 led the upswing with 19% of daily gourmet coffee drinkers. This is an increase of six percentage points from 2007.

• In the young adult demographic, coffee drinking was down last year in that age group; with 44 percent reporting that they drink coffee as opposed to 47 percent the previous year.
  
  
• On the other hand, 18 to 24 year olds are becoming serious coffee drinkers. In 2005, only 26 percent of young adults in that age bracket considered themselves coffee drinkers. By 2007, that figure was up to 37%, making the 18-24 year old coffee market the fastest growing segment of the market. Older adults, in the 40 to 59 year old bracket, are also big coffee drinkers. This age group increased from 59 percent to 61 percent over the previous year, and those age 60 and over report the most coffee consumers - 74 percent of adults in that age bracket reported that they drink coffee every day.

• In the young adult demographic, coffee drinking was down last year in that age group; with 44 percent reporting that they drink coffee as opposed to 47 percent the previous year.
  
  
• On the other hand, 18 to 24 year olds are becoming serious coffee drinkers. In 2005, only 26 percent of young adults in that age bracket considered themselves coffee drinkers. By 2007, that figure was up to 37%, making the 18-24 year old coffee market the fastest growing segment of the market. Older adults, in the 40 to 59 year old bracket, are also big coffee drinkers. This age group increased from 59 percent to 61 percent over the previous year, and those age 60 and over report the most coffee consumers - 74 percent of adults in that age bracket reported that they drink coffee every day.

In the young adult demographic, coffee drinking was down last year in that age group; with 44 percent reporting that they drink coffee as opposed to 47 percent the previous year.

On the other hand, 18 to 24 year olds are becoming serious coffee drinkers. In 2005, only 26 percent of young adults in that age bracket considered themselves coffee drinkers. By 2007, that figure was up to 37%, making the 18-24 year old coffee market the fastest growing segment of the market. Older adults, in the 40 to 59 year old bracket, are also big coffee drinkers. This age group increased from 59 percent to 61 percent over the previous year, and those age 60 and over report the most coffee consumers - 74 percent of adults in that age bracket reported that they drink coffee every day.

• Consumption of cups per day by consumers age 18-24 continued to trend higher in 2008. Young adults who drank coffee consumed an average of 3.2 cups per day as compared with 3.1 in 2007, a significant increase over 2005's level of 2.5 cups per day.
  
  Our generation grew up thinking of coffee as a morning pick-me-up and after dinner drink for adults only. The 18-24 year old group has a different view of coffee, thanks to the coffee shop culture. Where older generations gathered at the local soda shop, these kids made the local coffee shop their afternoon hangout. Starbucks and other local chains improved their coffees with flavors, sugar and many creams. This makes their coffee more appealing to the younger crowd. As those kids graduate from high school and move on to college, they're finding that their love of coffee moves along with them.
  
  
  
  • Past year consumption of iced and frozen coffee is up significantly from 2007 levels.
    Maybe it's the heavy marketing? Nothing tastes quite as good on a hot summer afternoon as a tall glass of iced coffee, but until the past few years, who knew? These days you can get your iced coffee fix at your local McDonalds, Burger King or Dunkin Donuts, or you can brew it yourself at home. The most popular frozen and iced coffee drinks include:
    
  • Dunkin Donuts, who claim that they practically invented iced coffee, has been selling their coffee over ice for years. In the late 90s, they added the Coffee Coolata, which could be topped with whipped cream.
    
    
  • Wawa, a popular convenience store located throughout portions of New Jersey, Pennsylvania, Delaware, Maryland and Virginia is a popular location for coffee enthusiasts in these east coast states. They have sold over 195 million cups of their freshly brewed coffee. Wawa uses their own blend of coffee beans and make quality coffee a top priority.

Consumption of cups per day by consumers age 18-24 continued to trend higher in 2008. Young adults who drank coffee consumed an average of 3.2 cups per day as compared with 3.1 in 2007, a significant increase over 2005's level of 2.5 cups per day.

Our generation grew up thinking of coffee as a morning pick-me-up and after dinner drink for adults only. The 18-24 year old group has a different view of coffee, thanks to the coffee shop culture. Where older generations gathered at the local soda shop, these kids made the local coffee shop their afternoon hangout. Starbucks and other local chains improved their coffees with flavors, sugar and many creams. This makes their coffee more appealing to the younger crowd. As those kids graduate from high school and move on to college, they're finding that their love of coffee moves along with them.

• Past year consumption of iced and frozen coffee is up significantly from 2007 levels.
  Maybe it's the heavy marketing? Nothing tastes quite as good on a hot summer afternoon as a tall glass of iced coffee, but until the past few years, who knew? These days you can get your iced coffee fix at your local McDonalds, Burger King or Dunkin Donuts, or you can brew it yourself at home. The most popular frozen and iced coffee drinks include:
  
• Dunkin Donuts, who claim that they practically invented iced coffee, has been selling their coffee over ice for years. In the late 90s, they added the Coffee Coolata, which could be topped with whipped cream.
  
  
• Wawa, a popular convenience store located throughout portions of New Jersey, Pennsylvania, Delaware, Maryland and Virginia is a popular location for coffee enthusiasts in these east coast states. They have sold over 195 million cups of their freshly brewed coffee. Wawa uses their own blend of coffee beans and make quality coffee a top priority.

• Past year consumption of iced and frozen coffee is up significantly from 2007 levels.
  Maybe it's the heavy marketing? Nothing tastes quite as good on a hot summer afternoon as a tall glass of iced coffee, but until the past few years, who knew? These days you can get your iced coffee fix at your local McDonalds, Burger King or Dunkin Donuts, or you can brew it yourself at home. The most popular frozen and iced coffee drinks include:
  
• Dunkin Donuts, who claim that they practically invented iced coffee, has been selling their coffee over ice for years. In the late 90s, they added the Coffee Coolata, which could be topped with whipped cream.
  
  
• Wawa, a popular convenience store located throughout portions of New Jersey, Pennsylvania, Delaware, Maryland and Virginia is a popular location for coffee enthusiasts in these east coast states. They have sold over 195 million cups of their freshly brewed coffee. Wawa uses their own blend of coffee beans and make quality coffee a top priority.

Past year consumption of iced and frozen coffee is up significantly from 2007 levels.
Maybe it's the heavy marketing? Nothing tastes quite as good on a hot summer afternoon as a tall glass of iced coffee, but until the past few years, who knew? These days you can get your iced coffee fix at your local McDonalds, Burger King or Dunkin Donuts, or you can brew it yourself at home. The most popular frozen and iced coffee drinks include:

Dunkin Donuts, who claim that they practically invented iced coffee, has been selling their coffee over ice for years. In the late 90s, they added the Coffee Coolata, which could be topped with whipped cream.

Wawa, a popular convenience store located throughout portions of New Jersey, Pennsylvania, Delaware, Maryland and Virginia is a popular location for coffee enthusiasts in these east coast states. They have sold over 195 million cups of their freshly brewed coffee. Wawa uses their own blend of coffee beans and make quality coffee a top priority.

Overall, Americans enjoy coffee daily and everybody has their favorite location to get their coffee fix. Over the years, these trends change while coffee is introduced to new demographics. All of these coffee trends show that coffee is a popular drink among many age groups and is part of American culture.