Showing posts with label coffee club. Show all posts
Showing posts with label coffee club. Show all posts

Sunday, January 31, 2010

History of Coffee: Part II - Spread of Coffee to Europe

It was not until 1615, that Europe was formally introduced to coffee. Venetian traders, who had strong trade links with the Levant (historical term referring to a large area of the Middle East incorporating the countries of: Israel, Jordan, Lebanon and Syria), started to import coffee into Italy. Once in Europe, the consumption of coffee soon spread. However, the introduction of coffee into Europe was not without its controversy. According to many accounts, a group of Christian clerics tried to have coffee banned before it had become widely available. They came to Pope Clement VIII (1535-1605), claiming that coffee was for Satan's followers, and that Christians who drank it might lose their souls to the Devil. But before Pope Clement would ban coffee he insisted on tasting it. After drinking his first cup, the Pope was so impressed with the flavour, that he reasoned that such a drink could not possibly be the work of Satan and instead declared that coffee should be baptized to make it a true Christian drink.

The first person recorded in history to brew coffee in England was an international student named Nathaniel Conopios from Crete, who was studying at Balliol College, Oxford. This simple act, which happened in May 1637, was recorded by both; scholar John Evelyn and historian Anthony Wood. Although, shortly afterwards Conopios was expelled from college, his influence had a lasting effect on Oxford, as it was in Oxford that the first English coffeehouse was opened in 1650 by Jacob, a Lebanese Jew. Even though Jacob moved to London a few years later to repeat his success, he had begun a trend that saw many more coffeehouses open in Oxford during that decade.

The most significant of these coffeehouses, was the one open by Arthur Tillyard in 1655. Tillyard's coffeehouse became a meeting point for a group who were known as the Oxford Coffee Club. This group was made up of Oxford's leading scientists, including Sir Robert Boyle, and their students, who would meet to discuss their theories and research and share ideas. It is from the Oxford Coffee Club which the world famous Royal Society, one of the leading scientific societies in the world, evolved from.

The first coffeehouse in London was opened in 1652 by an Armenian man named Pasqua Rosée. Originally brought to London as a servant by the merchant Daniel Edwards, Rosée served coffee each morning to Edwards' house guests. Curiosity about the new drink soon spread through Edwards' friends, and the number of visitors to Edwards' house steadily grew over time. There was so much excitement created by Rosée's brew that Edwards eventually decided to financially back Rosée in opening a coffeehouse at St Michael's Alley in Cornhill. As with Oxford, the idea soon took off, and by 1715 there were as many as 2,000 coffeehouses around London.

One of the world's largest insurance companies, Lloyds of London, started as a coffeehouse on Tower Street in 1688. Opened by Edward Lloyd, it primarily served seafarers and merchants. Lloyd would circulate amongst his customers creating a list of what ships were carrying, their schedules, and their insurance needs. This list drew underwriters to his coffeehouse to sell insurance to those who needed it and merchants so they could keep track of the ships.

It is thought that the custom of tipping originated in English coffeehouses. There would often be a small box hung near the counter in establishments with the words "To Insure Promptness" (TIP) inscribed on them. Customers would drop a coin in the box to encourage swift service.

The early growth of coffeehouses was largely due to support by doctors, promoting coffee for its supposed healing abilities. Before the introduction of coffeehouses, there was a widespread problem with public drunkenness as beer was consumed with almost every meal. But with public knowledge of the health benefits of coffee, and with coffee being significantly cheaper then beer, coffeehouses began to replace the tavern as the meeting place of choice. Needless to say, tavern owners were not going to let their profits dwindle without a fight, and many of the most aggressive attacks against coffee came from them. They claimed that coffee was an Arabic drink not suitable for well-mannered Christian men, unlike beer which had been brewed by Monks' for centuries.

Tavern owners were not the only group to attack coffee. Women upset that their man would spent more time at the coffeehouse then at home with them, soon started to protest. In 1674, the ‘Women's Petition against Coffee' was published. In this document women protested that coffee reduced the male sperm count and would lead to a decline in the population: "coffee makes a man as barren as the dessert out of which this unlucky berry has been imported; that since its coming the offspring of our mighty forefathers are on the way to disappear as if they were monkeys and swine." It was understandable that women were aggrieved, as at the time they were banned from setting foot in a coffeehouse. However, this did not stop the ‘Men's Answer to the Women's Petition against Coffee' being published later that year. The document defended coffee claiming that women should be thankful for coffee, as it was in fact an aphrodisiac.

James Grierson is the owner of Galla Coffee: http://www.gallacoffee.co.uk - Uk online retailer of designer coffee accessories. Through the Coffee Knowledge section of his website he aims to help people understand more about coffee and give them tips on how to make great tasting coffee in their home.

http://www.gallacoffee.co.uk

Wednesday, February 25, 2009

A Coffee Roaster For All Occasions

A good coffee roaster has begun to take on a glamorous aura. Coffee roasters and those who roast, brew and serve the ultimate cup of coffee are now esteemed professionals within the social fabric of our community at large.

So, because roasting is everywhere, how do you choose the coffee roaster for you? The professional barista is a now fiercely competitive industry and cafes and restaurants across the globe fight to retain the barista that can produce a coffee that will have customers returning time and time again. But there is a café on almost every street corner or every suburb now and every barista thinks of him or herself as the best roaster on the block.

Your first question is whether you're looking for a retail roaster to feed your coffee habit because you are a die hard coffee lover.

They will send you a number of coffee varieties each month for a small fee and this gives you the opportunity to try out blends and pure coffees to see what you prefer. It might take you some time to research this and you might want to join a coffee club so that you can do some extensive taste testing. Once you have found the coffee beans that you like you can then search for that specific bean. One approach is to decide exactly which coffee beans you prefer.

By doing so you can be confident that the beans can be delivered faster and will therefore be fresher when they reach your door. You might also want to look for coffee bean suppliers that are geographically close to you. But once you know what coffee you are after, the online suppliers can tell you which of the coffee roasters that carry the beans you are looking for, who has the freshest beans and who has most skill in roasting them to perfection.

But before you make your final decisions, consider organic coffee as an option. Organic coffee is another choice you might want to make. This coffee is certified to have been grown and processed without chemical intervention and is becoming more and more popular with wholesale outlets. It generally has a mild nutty flavor. It is also becoming popular with celebrities who are eager to adopt the coffee cause. Organic coffee, understandably sells very well in Hollywood.

Enjoy your next coffee! Now all that is left to do is try several brands of coffee to find out which one you like the best.

Saturday, January 24, 2009

Customer Loyalty is Coffee Shop Loyalty - The Perfect Blend

I choose what I like

I choose what I like

So you do not follow a sporting club; wear only Dior; drive a BMW. You wear whatever you feel like, watch all sorts of sports and drive a car you liked at the time of purchase; not because of its make, you just liked it. As I mentioned in our last article there are many types of loyalty besides brand, sport or club loyalty. Today we will explore one of the most important types of loyalty. One which I call: 'coffee shop loyalty'. This is not to be confused with loyalty programs which must by default be a keen topic of discussion.

Massive, free advertising

Massive, free advertising

Many of us have a favourite coffee shop. We go there week after week. We meet our friends there; we may take business associates there. Not only do we offer the owner repeat custom, we bring friends along. By bringing business associates for coffee we are, in effect, recommending the shop as a good place to visit to the broader community. This increase in custom costs the coffee shop owner not one single dollar. The owner potentially acquires well-populated chains of customers from your friends and business associates through a single alliance; you. He pays you nothing.

This is massive, free advertising. You must ponder its success and the reasons for its success frequently. Can we find the secret recipe? To tell the truth, there is no one single and global solution. There are many aspects to 'coffee club loyalty' because we see people sitting, chatting, drinking and enjoying themselves at crowded coffee shops all across town. Examine those that you see often-crowded; examine even more closely those that seem to have a few less patrons than the others.

Getting it right

Getting it right

Why scrutinize empty shops? Surely we want to see what the good ones are doing to keep such repeat crowds sitting at their tables? Absolutely right! But is it not equally important to see if we can find out what the empty ones do, don't do, in order to remain empty? They are so regularly empty; it must be planned so it is up to us to see what they have in their plan. We will leave it out of our planning.

Gather information about people

Gather information about people

Gathering information about people is just as important as gathering information about the goods we sell or the services we supply. So how do we start, remembering the budget for research is small? Think back for a moment to your favourite coffee shop and see if we can get some sort of criteria which we could use to plan for a successful coffee shop. See if we can stretch this to our online store. Make mental notes next time you are there. Better still take pen and paper. Ask a few of the regular customers why they keep coming back. Do this over several visits so that you can have time to analyse the thoughts of other customers and formulate more focussed questions for yourself. Do you see patterns emerging? I bet you do. Are you going there this week?

Staff turnover is typically high in coffee shops. My favourite shop has a high turnover too but the staff are always friendly, happy, courteous, know how to react with patrons from a large number of different backgrounds. The owner must look after staff as well as patrons. New staff quickly learn your name. Service is brisk, efficient, and reliable. There is nothing particularly expensive or outstanding about the décor. It is comfortable, rather than modern. Many regulars come several times each week and stay for much longer than it takes to drink a cup of coffee. There is nothing special about pricing. The menu is fairly static; functional. They occasionally run a special night such as their birthday party or to promote a local band. The owners are always mingling with patrons. It is in a good location; a lot of foot traffic, close to other shops and has parking near by. And that is about it. I will be there again next week.

Doing what corporate giants do

Doing what corporate giants do

You are now doing just what the big corporations discussed previously are doing. The budget is slightly different. You are finding out what customers do and do not like. When we set up a store online we tend to forget that our customers will be the very people we talk to at the coffee shop. Online customers are coffee shop customers too. They know what makes them leave or stay; buy or not. Your own friends are an equally valuable source of information. Ask them too.

Getting the right blend is the key to 'coffee shop loyalty'; it is the key to online success.

Paul Hathaway ©2005

About the author

Paul Hathaway is a partner in Welcome To The Mall. Welcome To The Mall is a site that has constant revision and constant input from research and customer requests. Its vision is for shoppers to interact with http://www.welcometothemall.com in the same way they react to the bricks and mortar environment. The articles we submit are the result of research and brainstorming ideas to make the system closer to expectations.

http://www.welcometothemall.com

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