Marketing Mindset "Why I Get FREE Coffee Every Time I Enter My Local Cafe"

He's not a slave to his business anymore and that's all because of me... You see… he now goes to work every day because he loves what he does. That's because the storeowner Sergio likes me so much he gives it to me.

Let me explain...

Teaching many clients the secrets about business success that the experts don't want you to know. I've been a business consultant for the last 14 years.

Anyway, one day I was at my local coffee shop enjoying a Chai Vanilla Latte, and I noticed Sergio looking worried with his head buried in a pile of marketing books.

I asked him "what was wrong?" and he said, "His business wasn't going all that well".

He knew that I was a business consultant from previous conversations we'd had and asked me if I had any advice for him.

"Sure!" I said, not wanting my favourite coffee house to disappear completely, I decided to help him out.

I told him that what I taught would probably scare him, because my techniques where not conventional and if he wanted to back out, then this would be the right time to do it.

Afraid of what might become of his business if he didn't take action, he agreed and we got started right away.

Sergio was a great client, open to new ideas and trusted that I could help make a difference. Hey, what did he have to lose? I wasn't charging him a cent, right?

He was a typical business owner; he believed that 'If you build it, they will come'. Most business owners don't realise that 50% of your business success comes from effective marketing.

The other 50% is from distribution and unfortunately this is why most proprietors' work long hours for very little return.

Over time we built up a simple Business system that worked very well for Sergio, so well in fact that he could hire extra staff and actually take some time out.

Reluctantly at first, but his confidence grew with time as his knowledge increased.

He quickly saw the results of our marketing campaigns and didn't realise that advertising needn't be a complete waste of money.

Sergio found that sometimes he had so many customers there simply was no more room in his cafe for them to sit.

Not a bad problem to have, don't you agree?

You see, your business is a direct reflection of your knowledge and the more knowledge you have, the easier it becomes.

Oh by the way, Sergio has opened up his second coffee shop just down the road and guess what? I get free coffee from there too!

Scott Patterson has been involved with marketing for the past 14 years, he has helped many business owners grow their businesses any where up to 600%, using simple but effect marketing strategies that work!

how coffee shops differ from restaurants and cafs

Also frequently known as coffeehouses, coffee shops are the cozy locals where you go to have a good cup of coffee either with some friends or on your own, so as to quietly read a newspaper. Coffee shops differ from restaurants and cafés, since they predominantly offer a variety of coffee and tea, without serving anything else out of this range. Coffee shops are to be found anywhere on the globe, from the Western world to the Muslim and the extreme East, as they reflect more than just a consumer mentality, they actually function as social life centers, where people talk, write, or pass their spare time in the most appealing of environments.

Coffee shops are great places where people underage can gather and have fun listening to live or recorded music, they way they wouldn't be able to do in some bar; the atmosphere is absolutely great and most coffee shops feel like cozy places where everybody is at home. The specificity of a regular coffee shops differs from one part of the of the world to another: alcohol is served in some such establishments, not to mention that Amsterdam coffee shops are also pretty comfortable with cannabis free use.

Going to coffee shops for a birthday party or a funny evening with your friends could be a great idea. As paradoxical as it may seem, though caffeine is said to cause insomnia, most people who attend such establishments order all sorts of strong coffees particularly in the evening; 9 o'clock in the evening is the right time to gather for a flavored drink and some good live music. Whether it is jazz or blues, music and coffee go very well together; some locals even have an Arabian specific in both decorations and the type of music they play which adds up to the exoticism of the house.

One thing to be tried in coffee shops is Turkish coffee, which is one of the specialties, actually some coffee experts claim that you can label a coffee house after the quality of Turkish coffee they serve. Furthermore, ultra modern facilities combine the coffee shop destination with the wi-fi interest of young generations: this combination actually resulted in the appearance of the hybrid coffee shops that also function as Internet cafés. The phenomenon has spread to such an extent that presently, all respectable coffee shops also provide Internet access to the interested customers.