Read this Article if You Like Starbucks Coffee

As a matter of fact let me recommend a book to you; "Pour Your Heart Into It" By Howard Schultz; it is the History of the making of the greatest coffee house chain in the World; Starbucks. It is truly amazing what Global Strategist Howard Schultz built; a world wide coffee brand which just keeps growing, where employees truly poor their heart into it with Starbuck's Legendary Service. The average store volumes are up 27% over last year and that means more and more people are switching to Starbucks. If you have been watching the stock charts at Starbucks you know that folks love Starbucks Coffee, some say they will drink nothing but Starbucks Coffee.

All in all this proves to be quite the winning combination both for the customer and for Wall Street; think on it. But why; well it is a combination of strategic locations, brand name, appealing coffee flavor and the fact that coffee is a basically a drug which effects the central nervous system of the human body in a way which pleases folks. In observing Starbuck's Success in the market place it is quite fascinating indeed as people line up to over pay; that is to say pay three to four dollars for a cup of custom coffee.

New Career; Coffee Franchise Options, Good or Bad?

Are Coffee Shop Franchises a good business? Well consider the average Starbucks does over $80,000 per month. An interesting book primer to learn more about the coffee business might be "Pour Your Heart Into It" by Howard Schultz. It is worth a read and you can find used books on Amazon.com cheap enough, you will be glad you did.

Of course Starbucks is not a franchise. Recently, I met the head trainer for one of their licensees; Sheridan Hotels which was putting 1000 Starbucks Coffee Shops in their Hotels. But for the average person you cannot become a licensee or franchisee in the United States. So, you will need to look for other options such as; Coffee Beanery, Caribous or It's a Grind. Actually there are about 8 fairly good and growing options out there now. Now then, over all in studying Coffee Shop industry.

I have also talked with many franchisee's as I travel the country and do a little business writing and most are very happy with their businesses. One former franchisee said his business had failed, but as far as the Coffee Franchise option, well that is a good business model so I am not sure what went wrong there.

He claimed that it was not his fault and that arbitration was stacked against the franchisee and yet in arbitration both sides have equal say generally my experience has been that arbitrators are usually way too liberal and pro-franchisee, siding with them and not with the Franchisor. Consider this in 2006.

Lance Winslow - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/

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