Coffee Shop Business Plan

A coffee shop business plan would help you to do things right from the very beginning.

Whatever your purpose, however you may want to become involved with the coffee business, you'll most likely want to have a coffee shop business plan in place before taking the first step. You might even want to add a coffee angle to your existing business. Or maybe you want to buy an already existing coffee business, and want to make sure that you run it right. Or perhaps you already own a coffee shop, and are wondering what you can do to boost sales.

All reasons to have a Coffee Shop Business Plan in place. In short, you don't know too many things about the coffee business; where do you start? Do you go it independent, or do you get a franchise from some big player? What kind of location should you look for? What equipment should you buy? There are hundreds of varieties of coffee and coffee-based drinks; what drinks should you make? Will you have adequate resources to see it through till you succeed? Will it be really worth it? There are certain vital questions to be considered.

for a full-fledged coffee shop, however, it could be anything between $60,000 and $350,000, depending on your scale of operation. For a drive-thru, you should need something between $40,000 and $150,000. This should include what you intend to do, how you intend to implement it, what kind of startup finances you need, what level of sales you're looking at, and how you plan to pay the (private or institutional) investors back. First, you need to write an informed, coherent coffee shop business plan.

© Copyright Randy Wilson, All Rights Reserved.

Starbucks Coffee Company

It was important to them that the city of Seattle to have access their coffee. Starbucks Coffee Company was founded in 1971 by three businessmen in Seattle, Washington who had a love for coffee and tea.

The Starbucks Coffee Company grew slowly but by 1981 had 4 retail stores and a roasting plant that sold whole bean coffee in Seattle only.

Within 2 months the new store was serving over 700 customers a day and it was selling 3 times more than the whole bean locations. When Starbucks Coffee opened its 6th store in downtown Seattle, the idea had become a hit. By 1983 the marketing manager had a vision of re-creating the magic and romance behind the Italian coffee bar and wanted to test out the concept of selling espresso by the cup.

In 1987, the owners of Starbucks Coffee Company decided to sell their coffee business along with the name to a group of local investors for $3.7 million.

Starting from a base of 17 stores in 1987, the company expanded rapidly to Vancouver, Portland and Chicago. The new investors were told that they would open 125 Starbucks coffee stores in the next five years.

By 1991 Starbucks had expanded into the mail-order catalogue business, licensed airport stores and expanded further into the state of California.

In 1992 the company went public and after the initial public offering, Starbucks continued to grow at a phenomenal pace that no one had ever seen in the coffee world before. By 1997 the number of Starbucks Coffee stores grew tenfold, with locations in the US, Japan and Singapore.

Starbucks initiated several successful product and brand extensions including offering coffee on United Airlines flights. They also began selling premium teas through its Tazo Tea Company and offering people the option to purchase starbucks coffee online to enjoy at home.

They began distributing whole bean and ground coffee to supermarkets through an agreement with Kraft Foods. They also produced premium coffee ice cream with Dreyers. Starbucks even sold CDs in its retail stores.

Starbucks began turning its name into a household word not through advertising but through word of mouth. In fiscal 2004, Starbucks opened a record 1,344 stores worldwide. The once small regional roaster, Starbucks Coffee Company, now has more than 9,000 locations in 34 countries serving over 20 million customers a week.

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Coffee Connoisseur 101

Like most things in life, if you'd just delve into a particular topic, you'd be amazed at the rich tapestry of culture and stories involved with it. A great example is that of coffee. Now to the average consumer, they may not think too much of it. They know that it's widely accessible, and that it tastes good. And if you want to make some at home you'd just buy a coffee maker and some beans.

Well that is a great outline for the coffee culture, but you can literally expand on each specific element of coffee ranging from it's history, to how it's purchased, how to properly taste test coffee, roasting strategies, grinding techniques, brewing tips, serving styles, and how to grow coffee itself.

If you are remotely interested in coffee, then you owe it to yourself to get some books on this massively interesting topic. There are even entire careers beyond being a server within the coffee industry from the science of coffee, to business, and logistics. It's much more than meets the eye and yet it's something we take for granted on a daily basis.

I am sure that once you've learned more about the nuances and intricacies of coffee, your coffee days will never be the same. You will know that being a connoisseur is not just about being a pretentious know-it-all who makes others feel dumb, but someone who truly knows how to enjoy real coffee.

Commercial coffee grinder affiliated packages and services are available at our web page.

Commercial coffee grinder affiliated packages and services

New Career; Coffee Franchise Options, Good or Bad?

Are Coffee Shop Franchises a good business? Well consider the average Starbucks does over $80,000 per month. An interesting book primer to learn more about the coffee business might be "Pour Your Heart Into It" by Howard Schultz. It is worth a read and you can find used books on Amazon.com cheap enough, you will be glad you did.

Of course Starbucks is not a franchise. Recently, I met the head trainer for one of their licensees; Sheridan Hotels which was putting 1000 Starbucks Coffee Shops in their Hotels. But for the average person you cannot become a licensee or franchisee in the United States. So, you will need to look for other options such as; Coffee Beanery, Caribous or It's a Grind. Actually there are about 8 fairly good and growing options out there now. Now then, over all in studying Coffee Shop industry.

I have also talked with many franchisee's as I travel the country and do a little business writing and most are very happy with their businesses. One former franchisee said his business had failed, but as far as the Coffee Franchise option, well that is a good business model so I am not sure what went wrong there.

He claimed that it was not his fault and that arbitration was stacked against the franchisee and yet in arbitration both sides have equal say generally my experience has been that arbitrators are usually way too liberal and pro-franchisee, siding with them and not with the Franchisor. Consider this in 2006.

Lance Winslow - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/

Think Tank www.WorldThinkTank.net/wttbbs/

what is green mountain coffee

Ask the founders of Green Mountain Coffee Roasters, the specialty coffee business that started as a small café in Waterbury, Vermont back in 1981 and recorded nearly $350 million in sales in fiscal 2007. Pick the best coffee beans available all over the world, roast them to perfection, season with an advanced social conscience and a mission to help change the world, flavor with a very savvy sense of marketing and business and you might end up with one of the most successful specialty coffee businesses in the world.Mission and social responsibility aside, Green Mountain Coffee Roasters owes its success to one factor - the amazing flavor. That mission imbues everything that the company does, from sourcing their coffees to point of sale and beyond - the company even uses recycled/recyclable packaging materials. The Green Mountain label stands for excellent coffee combined with a mission to make a difference in the world. Mission and social responsibility aside, Green Mountain Coffee Roasters has been a series of excellent business decisions coupled with right-place-right-time social policies. That mission imbues everything that the company does, from sourcing their coffees to point of sale and beyond - the company even uses recycled/recyclable packaging materials. The Green Mountain label stands for excellent coffee combined with a mission to make a difference in the world. The road to success for Green Mountain Coffee Roasters has been a series of excellent business decisions coupled with right-place-right-time social policies.These days, you can buy Green Mountain coffee delivered to you automatically, drink Green Mountain coffee delivered to you automatically, drink Green Mountain coffee pre-packed into Keurig K-cups - Green Mountain sells the most varieties of coffees in K-cups of any of the Keurig partners. When skiers who had tried Green Mountain's specialty coffees while on vacation started asking if they could order coffee and have it sent to their homes, the company added its mail order business, and things just grew from there. It wasn't long before restaurants and shops in town started asking to serve Green Mountain's coffee. The company began as a small café in Vermont, with a commitment to serving specialty coffees roasted on premises. The Green Mountain brand is built on high quality specialty coffees.As the various convenience stores have expanded their repertoire to include self-service coffee bars - and the technology for making good coffee has improved - Green Mountain has often been the coffee served. Many avid fans got their first taste of Green Mountain's specialty roasts at a most unexpected place - local convenience stores like 7-11 and Store 24, Gas-n-Go shops and other on-the-run coffee pickup spots where the last thing you expect is excellent coffee. The connection with Keurig is not the first strategic market placement decision that's paid off for Green Mountain. Who Is Green Mountain Coffee Roasters? Who Is Green Mountain Coffee Roasters? Green Mountain Coffee Sourcing Green Mountain Coffee Sourcing Favorite Green Mountain Coffee Blends Favorite Green Mountain Coffee Blends





Wild Mountain Blueberry - Seasonal flavored coffee that has become one of Green Mountain's most popular coffees ever

a look at the four varieties of folgers coffee flavors

From the many companies in the coffee business, not many can boast with the history and the tradition Folgers coffee has not just in North America, but worldwide. With its origins going back to the 19th century, Folgers coffee saw the making of one of the biggest concerns in American history. Presently there are eight types of coffee available under the Folgers brand, almost all of them enjoying a decaf version too; here we could mention Coffeehouse Series, Classic Roast, Instant Coffees, Flavored Coffee and so on. All varieties have their fans, so that it is impossible to say which of them is the most popular, not to mention that there are also all sorts of additional drinks made of Folgers coffee as well.

Receiving incredible boosts from advertising campaigns both online and on TV, Folgers coffee ad creators make slogans that actually stick to your mind. The best one that comes to the coffee drinker's mind is that with the happy mornings Folgers coffee triggers; they are cheerful and lively, so that you can almost feel the energy a strong coffee can stimulate in your body. However, Folgers coffee does not rely uniquely on promotion campaigns to remain on top, as quality standards are closely monitored to make sure that the best kind of coffee gets to the user.

The official Folgers site helps visitors make up their mind which Folgers coffee best suits them; a special tool such as the roast meter is used to find out the coffee intensity that best suits you. For instance, anyone who'd like a strongly flavored, well-roasted drink should choose Gourmet Supreme Folgers coffee. On the other hand, if your taste goes more towards a mellow roast, then the Breakfast Blend should work for you. Furthermore, on the Folgers site you can find all sorts of recipes to prepare special coffee drinks as well as tips for great coffee making.

As for the Folgers coffee flavors, there are four varieties to choose from: vanilla, hazelnut, chocolate and cinnamon. They all offer a different experience of what it means to combine the taste of well-roasted coffee beans and sweet flavors; other drinks can be prepared by using such Folgers coffee varieties in association with milk, cream or a little rum too. The good part is that you can be just as creative as you like, serving innovative coffee drinks at day or in the evening. Enjoy every sip!