Showing posts with label coffee shop. Show all posts
Showing posts with label coffee shop. Show all posts

Thursday, February 26, 2009

The Local Coffee Shop

How about restaurants, parks, malls or my favourite, the local coffee shops? What I would like to share here is to keep a real look out and be totally aware of the possible gig locations and don't limit yourself. Many musicians complain about the lack of gigs they have, but when I ask them to look closely at the type of venue they are searching, the repeated pattern seems to be clubs, stadiums, concert halls and pubs.

Make it your second residence! Depending on the venue, you can drop in several times and build links with staff and get a feel for the type of customers that come there. Coffee shops are the next link in the chain of great gigs.

Drinking coffee Depending on the type of music, coffee shops represent the perfect venue for musicians to meet with their perfect audience, and if they are your right audience, what must your audiences be doing if they're not watching you?

I personally like these places because it's nice and cosy, allowing you to build deeper relationships with the crowds. It's like the middle space, or the third space. Coffee shops are great place for people who want a break from both work and home.

You can guarantee most of them will be at your event. By placing several posters in the coffee shops were the same people go everytime between home and work, it is something they can't miss, and are definitely going to remember. If people see your name several times, they remember it, and create a link in their mind. Something that works day in, day out is the power of repetition.

So how do you get booked?

It's important to target the right show for the right venue. If you play acoustic guitar and sing with a soft voice, don't go to a coffee where staff shout to customers that their order is ready.

Also pay attention to the peak and off-peak times at the coffee shop as you can use this to your advantage really easily. If you play in the morning when it's peak time and attract many customers for the shop, you'll notice that the lunch area may be very low in customers, so pitched correctly, you could ask the shop management if you could play in the afternoon, and attract the customers that way.

Don't expect to be paid by the coffee shop management, but one way to grow your audience is to collect mailing list signups. This way you can inform them by post or e-mail where you are next because there will definitely want to be a part of your music.

The most important thing is that you have already built up great relationships so that you can emphasise how you will bring more people to their place.

© Kavit Haria, The Musicians' Coach

Tuesday, February 10, 2009

Brewing the Perfect Cup of Coffee

It was Sanka for God's sake! What was wrong with a ten year old drinking coffee? I remember sitting in a restaurant with my mother and stepfather asking a waitress for Sanka, and explaining to my mother that I'd had it before and avoiding her disapproving stare. All I remember is that it was powdered and freeze dried and worst of all, decaf. I'm sorry to say that I do. Do you remember your first experience with coffee?

If I asked a girl out for a cup of coffee, it usually meant a Styrofoam cup at a Dunkin' Donuts or a Winchell's somewhere. Coffee; suffice it to say that there was no passion in my coffee. Mixing Tasters Choice in tepid tap water, graduating to Maxwell House and a Mr. My remaining experiences between ten and thirty five were noncommittal and mediocre to say the least.

Back then I was into science fiction and I remember vividly reading 'Ender's Game' by Orson Scott Card while sipping some of the most wonderful coffee from a paper cup. There, I was able to sit in one of their comfortable armchairs, sit back, cross my legs and enjoy a cup of joe while reading a good book. Complete comfort. The most important thing to me was the feeling I got when I walked in there. It was a combination bookstore and coffee shop called the Upstart Crow in San Diego, California. Now that I remember well. Then I stepped into my first Specialty Coffee Shop.

sigh... then I left San Diego for Atlanta and it was back to Maxwell House and Sanka. I spent many a day off sitting in that shop in Seaport Village... Rich and smooth, I fell into it's flavor; jumped actually. Oh that coffee!

I was sent to their training center for intensive classes teaching not only how to promote the product, but how to differentiate the taste between two coffees and most importantly, how to brew the perfect cup of coffee! I was hired and that's where my obsession with coffee renewed itself. Then, simply because I was unemployed and late with the rent I walked into a local Starbucks and asked for an application.

The Fundamentals of Coffee

All coffee, no matter whether you get it from your local coffee shop or the supermarket has four basic fundamentals:

Proportion

Grind

Water

Freshness

Let's look at each of these one by one...

Proportion

The ratio between coffee and water is an important one. Anyone who's ever had coffee that's too weak or too strong knows what I'm talking about. When it comes to brewing the perfect cup of coffee, the proportion should be two tablespoons of ground coffee to every six ounces of water. No more no less. A lot of people try to stretch their coffee for two weeks or more without realizing what a sacrifice to the taste this is. Use too little coffee and it tastes weak. Use too much and it becomes bitter and you risk a terrible nights sleep.

The best way to measure two tablespoons is with a measuring scoop. There are scoops that are specifically measured for two tablespoons but if you don't have one made especially for coffee measuring then you can use a standard 18 cup measuring cup. If you don't have that you can use regular run of the mill tablespoons, but that method isn't as precise. If you want to purchase a coffee scoop, you can get one at a specialty coffee shop or online. Starbucks is a good place to get one.

Grind

The type of grind you use for your coffee depends upon what kind of coffee maker you brew your coffee in. If you use an espresso machine you use a fine grind. For automatic drip coffee makers (such as Mr. Coffee), you use a medium grind and you use a coarse grind for coffee presses (my preferred way of brewing). There are other grinds as well, just as there are other ways to brew coffee such as percolators and Turkish coffees.

If were going to talk about the way a coffee is ground, then we also have to talk about grinders. Basically there are two types of grinders: blade and burr Blade grinders have two blades that rotate at a high speed to grind your beans. The pros of this method is that blade grinders are affordable. The cons are that they generally break down quicker.

Burr grinders grind the beans between two textured plates and the grind is much more consistent than a blade grinder. Also, it's easier to adjust the grind with a burr grinder. To get an espresso grind with a blade grinder, you have to hold the grind button for x amount of seconds. A burr grinder allows you to turn a dial and voila! Your grind is done. Obviously, I prefer a burr grinder.

Water

It's pretty much a good idea to use fresh, clean water to brew your coffee. If at all possible, try not to use tap water; you should always use filtered or bottled water. Before you begin screaming at me that you don't have that kind of money, don't worry. Yes, using nothing but bottled water is not exactly cost effective but there are inexpensive water filters available to purchase. Water filtration pitchers are also a good way to get fresh water for brewing.

Your water should be heated to just below boiling, around 190 degrees. You don't want your water to be too hot. It could overheat the grounds and spoil the taste of your coffee.

Freshness

This is pretty obvious. Once a bag is opened, the freshness lasts about a week. After grinding, it lasts about two days. The best way to keep your beans and ground coffee fresher longer is to keep it in an airtight container like the one shown here. And never, ever freeze your coffee no matter what you've heard or read. Coffee that is frozen is a high risk for freezer burn and take it from one who has experienced the horror: freezer burnt coffee is not a great taste!

I hope you enjoyed reading this article and Happy Brewing! Well those are the basics.

Monday, February 2, 2009

Coffee Shop Business Plan

A coffee shop business plan would help you to do things right from the very beginning.

Whatever your purpose, however you may want to become involved with the coffee business, you'll most likely want to have a coffee shop business plan in place before taking the first step. You might even want to add a coffee angle to your existing business. Or maybe you want to buy an already existing coffee business, and want to make sure that you run it right. Or perhaps you already own a coffee shop, and are wondering what you can do to boost sales.

All reasons to have a Coffee Shop Business Plan in place. In short, you don't know too many things about the coffee business; where do you start? Do you go it independent, or do you get a franchise from some big player? What kind of location should you look for? What equipment should you buy? There are hundreds of varieties of coffee and coffee-based drinks; what drinks should you make? Will you have adequate resources to see it through till you succeed? Will it be really worth it? There are certain vital questions to be considered.

for a full-fledged coffee shop, however, it could be anything between $60,000 and $350,000, depending on your scale of operation. For a drive-thru, you should need something between $40,000 and $150,000. This should include what you intend to do, how you intend to implement it, what kind of startup finances you need, what level of sales you're looking at, and how you plan to pay the (private or institutional) investors back. First, you need to write an informed, coherent coffee shop business plan.

© Copyright Randy Wilson, All Rights Reserved.

Thursday, January 29, 2009

Marketing Mindset "Why I Get FREE Coffee Every Time I Enter My Local Cafe"

He's not a slave to his business anymore and that's all because of me... You see… he now goes to work every day because he loves what he does. That's because the storeowner Sergio likes me so much he gives it to me.

Let me explain...

Teaching many clients the secrets about business success that the experts don't want you to know. I've been a business consultant for the last 14 years.

Anyway, one day I was at my local coffee shop enjoying a Chai Vanilla Latte, and I noticed Sergio looking worried with his head buried in a pile of marketing books.

I asked him "what was wrong?" and he said, "His business wasn't going all that well".

He knew that I was a business consultant from previous conversations we'd had and asked me if I had any advice for him.

"Sure!" I said, not wanting my favourite coffee house to disappear completely, I decided to help him out.

I told him that what I taught would probably scare him, because my techniques where not conventional and if he wanted to back out, then this would be the right time to do it.

Afraid of what might become of his business if he didn't take action, he agreed and we got started right away.

Sergio was a great client, open to new ideas and trusted that I could help make a difference. Hey, what did he have to lose? I wasn't charging him a cent, right?

He was a typical business owner; he believed that 'If you build it, they will come'. Most business owners don't realise that 50% of your business success comes from effective marketing.

The other 50% is from distribution and unfortunately this is why most proprietors' work long hours for very little return.

Over time we built up a simple Business system that worked very well for Sergio, so well in fact that he could hire extra staff and actually take some time out.

Reluctantly at first, but his confidence grew with time as his knowledge increased.

He quickly saw the results of our marketing campaigns and didn't realise that advertising needn't be a complete waste of money.

Sergio found that sometimes he had so many customers there simply was no more room in his cafe for them to sit.

Not a bad problem to have, don't you agree?

You see, your business is a direct reflection of your knowledge and the more knowledge you have, the easier it becomes.

Oh by the way, Sergio has opened up his second coffee shop just down the road and guess what? I get free coffee from there too!

Scott Patterson has been involved with marketing for the past 14 years, he has helped many business owners grow their businesses any where up to 600%, using simple but effect marketing strategies that work!

Monday, January 26, 2009

What's In a Cup of Coffee?

If coffee prices continue to follow their upward trend, on a weekly basis you may end up paying as much for your cup of coffee as you do to fill-up your automobile's gasoline tank. An innocent four dollars spent a day at your favorite coffee shop amounts to $960+ annually.

In the end, you have to ask yourself if having nothing to show for it is worth drinking that money away.

If only we made a concerted effort to curtail our daily spending, we could invest in something that offers a tangible benefit - not just now but something for future generations to enjoy. Rarely do we think about our daily spending habits and how quite literally we are throwing money right down the drain.

Your name in stone, how's that for tangible? If you are lucky, you are a multimillionaire that makes generous donations to organizations that name buildings after you!

Well…there is a substantially less expensive way for your name and face to live on for posterity - it's called an heirloom portrait.

Whether your investment in a heirloom portrait is for the boardroom or the stairwell in your home, future generations will see, will remember, and will enjoy your image - a confirmation of your existence in the world.

While some portraits might be formal in nature, they may also be environmental (natural surroundings as opposed to a studio backdrop) and reflect your occupation or hobby. Generally these portraits are three-quarter or from the waist up and are framed.

Put down that cup of coffee and call your photographer today! So what are you waiting for? Additionally, there are different paper substrates available for giclee printing such an archival fine art matte or canvas. Watercolor or oil painting effects can be applied to photographic images to make it truly unique. Depending on your taste a heirloom portrait can be black and white, sepia, or color.

Saturday, January 24, 2009

Customer Loyalty is Coffee Shop Loyalty - The Perfect Blend

I choose what I like

I choose what I like

So you do not follow a sporting club; wear only Dior; drive a BMW. You wear whatever you feel like, watch all sorts of sports and drive a car you liked at the time of purchase; not because of its make, you just liked it. As I mentioned in our last article there are many types of loyalty besides brand, sport or club loyalty. Today we will explore one of the most important types of loyalty. One which I call: 'coffee shop loyalty'. This is not to be confused with loyalty programs which must by default be a keen topic of discussion.

Massive, free advertising

Massive, free advertising

Many of us have a favourite coffee shop. We go there week after week. We meet our friends there; we may take business associates there. Not only do we offer the owner repeat custom, we bring friends along. By bringing business associates for coffee we are, in effect, recommending the shop as a good place to visit to the broader community. This increase in custom costs the coffee shop owner not one single dollar. The owner potentially acquires well-populated chains of customers from your friends and business associates through a single alliance; you. He pays you nothing.

This is massive, free advertising. You must ponder its success and the reasons for its success frequently. Can we find the secret recipe? To tell the truth, there is no one single and global solution. There are many aspects to 'coffee club loyalty' because we see people sitting, chatting, drinking and enjoying themselves at crowded coffee shops all across town. Examine those that you see often-crowded; examine even more closely those that seem to have a few less patrons than the others.

Getting it right

Getting it right

Why scrutinize empty shops? Surely we want to see what the good ones are doing to keep such repeat crowds sitting at their tables? Absolutely right! But is it not equally important to see if we can find out what the empty ones do, don't do, in order to remain empty? They are so regularly empty; it must be planned so it is up to us to see what they have in their plan. We will leave it out of our planning.

Gather information about people

Gather information about people

Gathering information about people is just as important as gathering information about the goods we sell or the services we supply. So how do we start, remembering the budget for research is small? Think back for a moment to your favourite coffee shop and see if we can get some sort of criteria which we could use to plan for a successful coffee shop. See if we can stretch this to our online store. Make mental notes next time you are there. Better still take pen and paper. Ask a few of the regular customers why they keep coming back. Do this over several visits so that you can have time to analyse the thoughts of other customers and formulate more focussed questions for yourself. Do you see patterns emerging? I bet you do. Are you going there this week?

Staff turnover is typically high in coffee shops. My favourite shop has a high turnover too but the staff are always friendly, happy, courteous, know how to react with patrons from a large number of different backgrounds. The owner must look after staff as well as patrons. New staff quickly learn your name. Service is brisk, efficient, and reliable. There is nothing particularly expensive or outstanding about the décor. It is comfortable, rather than modern. Many regulars come several times each week and stay for much longer than it takes to drink a cup of coffee. There is nothing special about pricing. The menu is fairly static; functional. They occasionally run a special night such as their birthday party or to promote a local band. The owners are always mingling with patrons. It is in a good location; a lot of foot traffic, close to other shops and has parking near by. And that is about it. I will be there again next week.

Doing what corporate giants do

Doing what corporate giants do

You are now doing just what the big corporations discussed previously are doing. The budget is slightly different. You are finding out what customers do and do not like. When we set up a store online we tend to forget that our customers will be the very people we talk to at the coffee shop. Online customers are coffee shop customers too. They know what makes them leave or stay; buy or not. Your own friends are an equally valuable source of information. Ask them too.

Getting the right blend is the key to 'coffee shop loyalty'; it is the key to online success.

Paul Hathaway ©2005

About the author

Paul Hathaway is a partner in Welcome To The Mall. Welcome To The Mall is a site that has constant revision and constant input from research and customer requests. Its vision is for shoppers to interact with http://www.welcometothemall.com in the same way they react to the bricks and mortar environment. The articles we submit are the result of research and brainstorming ideas to make the system closer to expectations.

http://www.welcometothemall.com

Sunday, January 11, 2009

Good News for Coffee Drinkers

Coffee, long known as the drink of choice for college students cramming for that final exam and those cursed to arise early in the morning, may be better for you than you think.

Trailing coffee and black tea are bananas, dried beans and corn. A study recently released from lead author, University of Scranton in Pennsylvania chemistry professor, Joe Vinson, shows coffee to hold the lead in anti-oxidant absorption against long-time contender black tea.

This study shows people absorb the highest amount of anti-oxidants from coffee. Usually found in fruits and vegetables, anti-oxidants help to rid the body of free radicals, which cause cancers and heart disease. Anti-oxidants are known for their anti-cancer and anti-aging properties as well as aiding in protection against heart disease.

Other studies have shown moderate (2-4 cups per day) coffee drinkers lower their risk for certain kinds of cancers as well as six 8-ounce cups of coffee cut the risk of type-2 diabetes as much as 30%.

Coffee only contains a few types of anti-oxidants while fruits and vegetables contain a variety, which is most beneficial to the human body. However, before you go out and buy stock in your local coffee shop, there's no reason to start calling coffee a new health food.

In addition some studies link heavy coffee drinking with reduced fertility, other studies show an increase in LDL-cholesterol (the 'harmful' kind). To what degree this actually contribute to heart attacks is a matter of debate.

People drinking four or more cups per day also have twice the risk of urinary incontinence and women drinking coffee seem to lose more calcium and tend to have less dense bones than non-caffeine drinkers.

Bon cafetite! All in all most agree that the benefits - at least at moderate consumption levels - outweigh the risks.

Saturday, January 3, 2009

A Unique Marketing Spin for a Coffee Shop

Three business partners contacted me about creating a marketing plan for a coffee shop something extra would have to be added.

Since they had already signed the lease on the location that was to large to succeed as just a coffee shop I created a plan for the coffee shop to be used as a place for community service groups, discussion groups, art and theatre groups, and special interest groups. I convinced them to follow a plan that I created that would solve the extra space problem for them. I met with the three partners where I discussed my concerns about there new business venture.

The coffee shop will have a part time program director who will work with the various groups to help facilitate community meetings and set up interesting forums and discussion groups, and to provide other entertainment for the college students. the coffee house will strive to become a meeting place for various community groups, organizations, associations, and a place for college students to meet after classes. After 9:30 A.M. In the morning it will offer coffee, cappuccino, and breakfast muffins and an assortment of pastries to the people in the morning, 65% who are professional. I arranged for the coffee shop to operate a two-prong strategy.

The coffee shop will set its pricing approximately 25 percent below typical Starbucks' pricing. To capitalize on this the coffee shop set up a separate espresso station, with instruction on how to make a great espresso. The shops with the best tasting drinks did five to ten times the business of shops with average tasting espresso. I conducted some research on successful coffee shops and found that the espresso machines contribute well over 50 percent to a coffee shop's revenue and even more to its profits.

Two employees along with the manager were trained in the proper technique of making specialty coffee drinks. I suggested that the coffee shop purchased a high-end cappuccino coffeemaker that has a shiny copper and bronze exterior that can be set out in a separate station to attract interest to specialty coffees. I suggested that the coffee shop is the merchandising and taste of its specialty drinks, which involves having the right coffeemaker and coffee, and people who understand the art of making good coffee. I suggested that the coffee shop is the merchandising and taste of its specialty drinks, which involves having the right coffeemaker and coffee, and people who understand the art of making good coffee. The key to the coffee shop is the merchandising and taste of its specialty drinks, which involves having the right coffeemaker and coffee, and people who understand the art of making good coffee.

I worked with the part time program and sales director with finding groups and creating groups that will hold meetings in the coffee shop. A discount was offered to any group or individual who would bring in groups. I created a web site explaining what the coffee shop has to offer, and what meetings are taking place and how they can attend these meetings. The coffee shop will send out coupons to groups offering a 25-percent-off discount.

I bought a list from a list broker of organizations, associations, and local community groups in the area. I wrote solicitation letters to them explaining what services the coffee shop had to offer. I created online discussion groups that would involve potential clients for the coffee shop. Articles were written for on line publication for the organizations, associations, and local community groups that held meetings at the coffee shop. These articles contained links to the web site for the coffee shop that would list the upcoming events and discussions that would be held at the coffee shop. Print ads were also taken out in a small local publication that the targeted market reads.

You must promote your success to get new business. I got permission from the clients who are using the coffee shop for meetings to use there names in the next set of ads that will run, and on the new web site. The coffee shop had 8 regular groups, organizations, and associations holding weekly meetings in the coffee shop. The coffee shops morning business was doing 10 percent better that was forecasted. After about 5 months the results of these marketing efforts had paid off.

Saturday, December 20, 2008

The History Of Coffee

Coffee - THE Drink of Choice

Did you know coffee is the most consumed beverage on the planet.

The Beginning of Coffee

Along with these people, other Africans of the same period also have a history of using the coffee berry pulp for more than one occasion like rituals and even for health. It looks as if the first trace came out of Abyssinia and was also sporadically in the vicinity of the Red Sea around seven hundred AD.

It became so popular among the Arabs that they made it their signature Arabian wine and it was used a lot during rituals. Roasting and boiling the bean was how they made this drink. The Arabs started making a drink that became quite popular called gahwa--- meaning to prevent sleep. It is speculated that trade ships brought the coffee their way. Coffee began to get more attention when the Arabs began cultivating it in their peninsulas around eleven hundred AD.

After the coffee bean was found to be a great wine and a medicine, someone discovered in Arabia that you could also make a different dark, delicious drink out of the beans, this happened somewhere around twelve hundred AD. After that it didn't take long and everyone in Arabia was drinking coffee. Everywhere these people traveled the coffee went with them. It made its way around to India, North Africa, the eastern Mediterranean, and was then cultivated to a great extent in Yemen around fourteen hundred AD.

Other countries would have gladly welcomed these beans if only the Arabs had let them. The Arabs killed the seed-germ making sure no one else could grow the coffee if taken elsewhere. Heavily guarding their plants, Yemen is where the main source of coffee stayed for several hundred years. Even with their efforts, the beans were eventually smuggled out by pilgrims and travelers.

Coffee Shops Appear

Around 1475 the first coffee shop opens in Constantinople called Kiv Han two years after coffee was introduced to Turkey, in 1554 two coffee houses open there. People came pouring in to socialize, listen to music, play games and of course drink coffee. Some often called these places in Turkey the "school of the wise", because you could learn so much by just visiting the coffee house and listening to conversations. In the sixteen hundreds coffee enters Europe through the port of Venice. The Turkish warriors also brought the drink to Balkans, Spain, and North Africa. Not too much later the first coffee house opens in Italy.

There were plenty of people also trying to ban coffee. Such as Khair Beg a governor of Mecca who was executed and Grand Vizir of the Ottoman Empire who successfully closed down many coffee houses in Turkey. Thankfully not everyone thought this way.

Coffee Tips Arrive

In the early sixteen hundreds coffee is presented to the New World by man named John Smith. Later in that century, the first coffee house opens in England. Coffee houses or "penny universities" charged a penny for admission and for a cup of coffee. The word "TIPS" (for service) has it's origin from an English coffee house.

Early in the 17th century, Edward Lloyd's coffee house opens in England. The Dutch became the first to commercially transport coffee. The first Parisian café opens in 1713 and King Louis XIV is presented with a lovely coffee tree. Sugar is first used as an addition to coffee in his court.

The America's Have Coffee

Coffee plants were introduced in the Americas for development. By close to the end of the seventeen hundreds, 1,920 million plants are grown on the island.

Evidently the eighteen hundreds were spent trying to find better methods to make coffee.

The Coffee "Brew" in the 20th Century

New methods to help brewing coffee start popping up everywhere. The first commercial espresso machine is developed in Italy. Melitta Bentz makes a filter using blotting paper. Dr. Ernest Lily manufactures the first automatic espresso machine. The Nestle Company invents Nescafe instant coffee. Achilles Gaggia perfects the espresso machine. Hills Bros. begins packing roasted coffee in vacuum tins eventually ending local roasting shops and coffee mills. A Japanese-American chemist named Satori Kato from Chicago invents the first soluble "instant" coffee.

German coffee importer Ludwig Roselius turns some ruined coffee beans over to researchers, who perfected the process of removing caffeine from the beans without destroying the flavor. He sells it under the name Sanka. Sanka is introduced in the United States in 1923.

George Constant Washington an English chemist living in Guatemala, is interested in a powdery condensation forming on the spout of his silver coffee flask. After checking into it, he creates the first mass-produced instant coffee which is his brand name called Red E Coffee.

Prohibition goes into effect in United States. Coffee sales suddenly increase. Brazil asked Nestle to help find a solution to their coffee surpluses so the Nestle Company comes up with freeze-dried coffee. Nestle also made Nescafe and introduced it to Switzerland.

Other Interesting Coffee Tidbits

Today the US imports 70 percent of the world's coffee crop. During W.W.II, American soldiers were issued instant Maxwell House coffee in their ration kits.

In Italy, Achilles Gaggia perfects his espresso machine. The name Cappuccino comes from the resemblance of its color to the robes of the monks of the Capuchin order.

One week before Woodstock, the Manson family murders coffee heiress Abigail Folger as she visits with her friend Sharon Tate in the home of filmmaker Roman Polanski.

Starbuck's Hits the Coffee World

Starbucks opens its first store in Seattle's Pike Place public market in 1971. This creates madness over fresh-roasted whole bean coffee. Coffee finally becomes the world's most popular beverage. More than 450 billion cups are sold each year by 1995.

The Current Coffee Trends

Drink and enjoy! Researchers are even finding many health benefits to drinking coffee. There's no sign of coffee consumption decreasing. We have really come a long way even with our coffee making machines. Now in the 21st century we have many different styles, grinds, and flavors of coffee.

Monday, December 15, 2008

Coffee, Anyone?

Who, in their lifetime, hasn't popped into a coffee shop to meet friends and loved ones, and after spending an hour or two drinking and gossiping, popped out again no worse for the experience?

Most of us.

But there have been times in the history of mankind, when the drinking of coffee meant a difference between getting that girl of your dreams and not getting her.

In the cold land of Lapp, in the month of January or February, the Lapp people had a habit of gathering together at one of those Fairs to make their last purchases before meeting again the next year.

But while the older folks where busy buying the odd reindeer or two, the young men were more happily engaged in checking out the female talents, for since time immemorial Fairs where always a great recreational grounds for matrimonial stakes.

When a Lapp boy hit upon the girl that suited him, it was usually the custom for the girl's family to invite him to their tent where, after sitting quietly for a while, the boy would ask if anyone would like a cup of coffee.

Immediately cups and saucers, together with the coffee pot and all other accoutrements needed for the brewing of coffee, would be produced by the girl's family, and the boy would set to. This was not your instant coffee time. You couldn't just say ‘one spoonful or two?' This was brewing your coffee; and not on an electric stove, either. It was usually boiling over an open fire at worst, and on top of a wood stove at best. But in any case, it was not the even temperature of the regulated form. It was very much in the lap of Vulcan, God of Fire. And as all other Gods agreed, not only did he have a fiery disposition, he wasn't particularly nice either.

However, whatever the temperature, sooner or later cups of hot coffee would be produced and placed in front of the waiting family. What would happen next would seal the lad's future.

If the coffee was drunk, the lad was deemed to be engaged and well on his way to be married. If the coffee remained untouched, the courtship was over before it had begun. The would-be groom might as well pack up his bags and return to the Fair, for there was nothing for him in this particular tent.

He would just have to try his luck with someone else, and hopefully his coffee-making skills would have improved enough for him to be more successful with his courtship the next time round. No feedback whatever. Was it too weak? Was it too strong? Was the coffee not brewed enough? Had he been clumsy? He would never be actually told what he had done wrong.

Thursday, November 13, 2008

Coffee House Possibilities

We think about it a lot! While driving we're thinking about it. At work we think about it. At work we think about it. While we're in the gym we think about it. We also incorporate our fantasies into our daily lives and imagine meeting that person who gets our heart racing and our palms sweaty at the places we go. Come on admit it, we all have our fantasies. When your single your always imagining meeting that right person.

So that person walking in is hoping for the same thing you are. After all you're not the only one thinking about it, we all are. Why not, it could happen and it certainly does! We hope for that coffee house possibility of meeting that right person. Certainly while we are sitting at our local coffee shop we look up as someone is coming in and wonder and hope.

In fact, take a hot sip while driving and you might have a different possibility, an accident. After all, there are no possibilities while sipping your mocha café latté driving. Try not just picking up your coffee to go, sit and enjoy a refill. Regularity creates familiarity creating a sense of comfort, which allows two people to ease into conversation. Most people follow routines and by following one yourself you could see the same person regularly. To give your possibilities more of a chance try going to the same coffee shop and go at the same time.

If it goes nowhere don't worry, the great thing about your coffee house, there is always another person coming in creating endless coffee house possibilities. You never know unless you try. Take a chance and even say hello. When you see that certain someone that cause your heart to have a little arrhythmia, don't just freeze, at least smile.

So sit enjoy, what's your rush after all the coffee is good and that next person walking in could be the one you want to meet who wants to meet you, anything is possible at the coffee house!

Friday, November 7, 2008

Coffee Storage Myths; Freeze Your Fresh Roasted Coffee & Other Popular Misconceptions

It's now time to take matters into your own hands! You are financially outraged at the price of a single cup of designer coffee shop coffee. So you are finally fed up with that bland black liquid, you once called coffee, brewed from the finest can of generic supermarket grinds.

You splurge on several pounds of the finest fresh roasted Arabica bean coffee the world has to offer. Even the engineers at NASA would envy the bells and whistles on this baby. So you invest in the latest technologically advanced coffee maker, including your very own coffee bean grinder.

No more long lines and outrageous prices at the neighborhood café for you! You feel like a mad scientist as you adjust every bell and whistle on your space age coffee maker and you revel in this accomplishment as you finish your first cup of home brewed gourmet coffee. Your eyes widen at the site of all those shiny brown beans as you begin to grind your first pound of gourmet coffee. You pop open the vacuum-sealed bag and release that incredible fresh roasted coffee aroma.

Now it's time to store all those pounds of unopened packages of fresh roasted coffee beans and the unused portion of the black gold you have just ground. Then you remember what your mother told you; "Freeze the unopened beans & Refrigerate the freshly ground coffee".

"Freeze the unopened beans & Refrigerate the freshly ground coffee".

Having the best coffee beans available and using the most advanced coffee brewing equipment will do little to provide you with the best cup of coffee you desire if the beans are not treated correctly. At this point, it would be best if you just returned to the supermarket and purchase a stock of those generic grinds you had grown to loathe.

Looking at the facts, we learn that the natural enemies of fresh roasted coffee are light, heat and moisture. Storing your coffee away from them will keep it fresher longer. Therefore, an airtight container stored in a cool, dry, dark place is the best environment for your coffee.

But why not the freezer, It's cool & dark? This does make sense, but if it be the case, then why do we not find our supermarket coffee in the frozen food section?

But why not the freezer, It's cool & dark?

Here's why!

  • Coffee is Porous. It is exactly this feature that allows us to use oils and syrups to flavor coffee beans for those who enjoy gourmet flavored coffees. For this same reason, coffee can also absorb flavors and moisture from your freezer. The absorbed moisture will deteriorate the natural goodness of your coffee and your expensive gourmet coffee beans will taste like your freezer.
  • The coffee roasting process causes the beans to release their oils and essences in order to give the coffee its distinct flavor. This is the reason why your beans are shiny. These oils are more prominent on dark-roasted coffee and espresso beans and the reason why these coffees are so distinct in flavor. The process of freezing will break down these oils and destroy the natural coffee flavor. So unless you don't mind frozen fish flavored coffee, you should avoid using the freezer to store your gourmet coffee beans at all costs.

  • Coffee is Porous. It is exactly this feature that allows us to use oils and syrups to flavor coffee beans for those who enjoy gourmet flavored coffees. For this same reason, coffee can also absorb flavors and moisture from your freezer. The absorbed moisture will deteriorate the natural goodness of your coffee and your expensive gourmet coffee beans will taste like your freezer.
  • The coffee roasting process causes the beans to release their oils and essences in order to give the coffee its distinct flavor. This is the reason why your beans are shiny. These oils are more prominent on dark-roasted coffee and espresso beans and the reason why these coffees are so distinct in flavor. The process of freezing will break down these oils and destroy the natural coffee flavor. So unless you don't mind frozen fish flavored coffee, you should avoid using the freezer to store your gourmet coffee beans at all costs.
  • Coffee is Porous. It is exactly this feature that allows us to use oils and syrups to flavor coffee beans for those who enjoy gourmet flavored coffees. For this same reason, coffee can also absorb flavors and moisture from your freezer. The absorbed moisture will deteriorate the natural goodness of your coffee and your expensive gourmet coffee beans will taste like your freezer.
  • The coffee roasting process causes the beans to release their oils and essences in order to give the coffee its distinct flavor. This is the reason why your beans are shiny. These oils are more prominent on dark-roasted coffee and espresso beans and the reason why these coffees are so distinct in flavor. The process of freezing will break down these oils and destroy the natural coffee flavor. So unless you don't mind frozen fish flavored coffee, you should avoid using the freezer to store your gourmet coffee beans at all costs.
  • There are some exceptions to freezer storing your coffee, but you should proceed with caution! Fresh roasted coffee will remain fresh for approximately 2 weeks. If you have more than you can use in this 2 week period you can, and I shutter to say, freeze your coffee but you should follow these steps:

    • Apply the Freeze Once Rule. What this means is that once you take the beans out of the freezer, they should never go back in. The constant changes in temperature will wreak havoc on your coffee. The frozen moisture on your coffee will melt and be absorbed into the bean, destroying the coffee oils and allowing absorption of unwanted flavors. When you put it back into the freezer, you are repeating the process and destroying your expensive gourmet coffee
    • Keep moisture out! Remember, moisture is coffee's natural enemy. If you have a five-pound bag of coffee to store, divide it up into weekly portions. Wrap those portions up using sealable freezer bags and plastic wrap. If possible, suck out the excess air from the freezer bag using a straw or a vacuum sealer. Remove the weekly portion when you need it, and store it in an air-tight container in a dry place like your pantry. And remember, Do not put it back into the freezer!

    • Apply the Freeze Once Rule. What this means is that once you take the beans out of the freezer, they should never go back in. The constant changes in temperature will wreak havoc on your coffee. The frozen moisture on your coffee will melt and be absorbed into the bean, destroying the coffee oils and allowing absorption of unwanted flavors. When you put it back into the freezer, you are repeating the process and destroying your expensive gourmet coffee
    • Keep moisture out! Remember, moisture is coffee's natural enemy. If you have a five-pound bag of coffee to store, divide it up into weekly portions. Wrap those portions up using sealable freezer bags and plastic wrap. If possible, suck out the excess air from the freezer bag using a straw or a vacuum sealer. Remove the weekly portion when you need it, and store it in an air-tight container in a dry place like your pantry. And remember, Do not put it back into the freezer!
  • Apply the Freeze Once Rule. What this means is that once you take the beans out of the freezer, they should never go back in. The constant changes in temperature will wreak havoc on your coffee. The frozen moisture on your coffee will melt and be absorbed into the bean, destroying the coffee oils and allowing absorption of unwanted flavors. When you put it back into the freezer, you are repeating the process and destroying your expensive gourmet coffee
  • Keep moisture out! Remember, moisture is coffee's natural enemy. If you have a five-pound bag of coffee to store, divide it up into weekly portions. Wrap those portions up using sealable freezer bags and plastic wrap. If possible, suck out the excess air from the freezer bag using a straw or a vacuum sealer. Remove the weekly portion when you need it, and store it in an air-tight container in a dry place like your pantry. And remember, Do not put it back into the freezer!
  • So when is it best Refrigerate Coffee? Simply put, Never ever, unless you are conducting a science experiment on how long it takes to ruin perfectly good coffee. The fridge is one of the absolute worst places to put coffee. The reasons why not to freeze fresh roasted coffee also apply here.

    So when is it best Refrigerate Coffee?

    Other Popular Coffee Myths Exposed.

    • Grind all beans before storing Absolutely wrong!. Grinding the coffee breaks up the beans and their oils, exposes the beans to air, and makes the coffee go stale a lot faster, no matter how you store it. This especially holds true for flavored coffees! For the best tasting coffee, you should buy your beans whole and store them in a sealed container in a dark place. Grind right before serving!
    • Vacuum-sealed packaging equals fresh coffee. Again, absolutely wrong. The coffee roasting process causes the coffee beans to release a gas by-product, specifically carbon dioxide. This gas release process continues for several days after roasting. In order to be vacuum sealed, the coffee has to first release all its CO² or it will burst the bag, which means that it must sit around for several days before it can be packaged and shipped. This sitting around begins to rob the coffee of its freshness. Vacuum sealing is best for pre-ground coffee, which we already know is not going to taste as good as fresh-ground coffee. The best method for packaging and shipping is in valve-sealed bags. The valve allows the carbon dioxide gasses and moisture to escape but doesn't allow oxygen or moisture in. Therefore, the fresh roasted coffee beans can be packaged and shipped immediately after roasting, ensuring the coffee's freshness and taste.

    Other Popular Coffee Myths Exposed.
    • Grind all beans before storing Absolutely wrong!. Grinding the coffee breaks up the beans and their oils, exposes the beans to air, and makes the coffee go stale a lot faster, no matter how you store it. This especially holds true for flavored coffees! For the best tasting coffee, you should buy your beans whole and store them in a sealed container in a dark place. Grind right before serving!
    • Vacuum-sealed packaging equals fresh coffee. Again, absolutely wrong. The coffee roasting process causes the coffee beans to release a gas by-product, specifically carbon dioxide. This gas release process continues for several days after roasting. In order to be vacuum sealed, the coffee has to first release all its CO² or it will burst the bag, which means that it must sit around for several days before it can be packaged and shipped. This sitting around begins to rob the coffee of its freshness. Vacuum sealing is best for pre-ground coffee, which we already know is not going to taste as good as fresh-ground coffee. The best method for packaging and shipping is in valve-sealed bags. The valve allows the carbon dioxide gasses and moisture to escape but doesn't allow oxygen or moisture in. Therefore, the fresh roasted coffee beans can be packaged and shipped immediately after roasting, ensuring the coffee's freshness and taste.
  • Grind all beans before storing Absolutely wrong!. Grinding the coffee breaks up the beans and their oils, exposes the beans to air, and makes the coffee go stale a lot faster, no matter how you store it. This especially holds true for flavored coffees! For the best tasting coffee, you should buy your beans whole and store them in a sealed container in a dark place. Grind right before serving!
  • Vacuum-sealed packaging equals fresh coffee. Again, absolutely wrong. The coffee roasting process causes the coffee beans to release a gas by-product, specifically carbon dioxide. This gas release process continues for several days after roasting. In order to be vacuum sealed, the coffee has to first release all its CO² or it will burst the bag, which means that it must sit around for several days before it can be packaged and shipped. This sitting around begins to rob the coffee of its freshness. Vacuum sealing is best for pre-ground coffee, which we already know is not going to taste as good as fresh-ground coffee. The best method for packaging and shipping is in valve-sealed bags. The valve allows the carbon dioxide gasses and moisture to escape but doesn't allow oxygen or moisture in. Therefore, the fresh roasted coffee beans can be packaged and shipped immediately after roasting, ensuring the coffee's freshness and taste.
  • A quick review for storing your gourmet coffee

    • Buy fresh roasted, whole bean coffee directly from a coffee roaster if possible
    • Look for valve-sealed bags, not vacuum-sealed
    • Store your coffee beans in a sealed container in a dark place
    • Grind your beans just before brewing
    • Enjoy!

    A quick review for storing your gourmet coffee
    • Buy fresh roasted, whole bean coffee directly from a coffee roaster if possible
    • Look for valve-sealed bags, not vacuum-sealed
    • Store your coffee beans in a sealed container in a dark place
    • Grind your beans just before brewing
    • Enjoy!
  • Buy fresh roasted, whole bean coffee directly from a coffee roaster if possible
  • Look for valve-sealed bags, not vacuum-sealed
  • Store your coffee beans in a sealed container in a dark place
  • Grind your beans just before brewing
  • Enjoy!
  • Wednesday, November 5, 2008

    Coffee Shops

    But have you ever wondered when the first coffee shop started? For most harried career individuals, a visit to their coffee shops for a nightcap with friends and business associates is their idea of a relaxing evening.

    It quickly grew in popularity, and by 1675, three thousand coffeehouses were born in England. Boston welcomed its own version of this haven for coffee lovers in 1670, while Paris opened the doors of its first-ever coffee shop in 1671. The first coffee shop opened in Istanbul, Turkey, in 1554, while the first coffeehouse opened in Cornhill, London, in 1652.

    Its success was akin to that of tobacco in seventeenth-century Europe. The first coffee plantation in modern times was started in Brazil, in 1727, using slave laborers from Africa. A more credible version asserts that the first coffee shop opened in Krakow, in the sixteenth or seventeenth century, owing to its close trade ties with the Turks. The coffeehouse was started using supplies left behind by the losing Turks. As the legend goes, the first coffeehouse was believed to have opened in Vienna in 1683, after the Battle of Vienna.

    For the French, Spanish, and German people, a café is a place where a wide variety of beverages are served, ranging from different types of coffee, tea, and alcoholic beverages. In the Netherlands, the term coffee shop is used to refer to places where marijuana is sold, since one needs fewer permits to open a coffee shop. The Dutch people associate the word with bars and thus relate it more to alcohol. The term "Café" is synonymous with a place where coffee and meals are served together.

    Visit your favorite coffee shop and take your pick from among these wonderful concoctions, sure to warm your hearts and lift your spirits. What are you waiting for? In addition to those blended commercially, a lot of coffeehouses have their own signature house blends.

    Tuesday, October 28, 2008

    Making It Easy with Coffee Pods

    If you have not discovered the ease and popularity of coffee pods yet, you do not know what you are missing. Coffee pods are single serving, pre-measured coffee enclosed in little pods. The pods are specialty paper that is used to keep the roasted, ground coffee contained and look much like tea bags you might find in the stores. These coffee pods are typically perfect for making instant coffee.

    With coffee pods, you no longer have to measure the right about of coffee or even worry about that mess you might make with the grounds all over the counter. These pods allow you to simply skip all of that, saving both time and money on wasted grounds. They come in various sizes, which is perfect for whatever strength or amount of coffee you want and it even keeps your coffee machine that much cleaner, which lowers the amount of maintenance it needs.

    Coffee pods even have their own machines. These coffee makers are specific to coffee pods and cater to the needs of any fussy coffee drinker. Many people prefer the coffee pods to traditional means of making coffee because it just saves time and effort. All you have to do is fill the coffee maker with water, put the coffee pod right in, and turn it on. In just a few short minutes, you will have made a great cup of coffee, ready for drinking.

    Coffee pods come in a variety of your favorite coffee flavors. You can choose from Irish cream, hazelnut, or vanilla. Of course, traditional coffee flavors such as regular or decaffeinated coffee can be found in coffee pods as well. Depending on the flavor of the pod, as well as the specific roast types, the prices will vary accordingly. Coffee pods can be found in the aisle of your favorite coffee shop or local supermarket.

    If you want to read more about coffee pods, visit Danny Brown's site at http://www.Full City Coffee.com.

    coffee pods, http://www.Full City Coffee.com.

    Monday, October 20, 2008

    Coffee Shop Conversation and Reality Check

    So today someone asked me at a Coffee Shop: ‘Whattdaayyaa know?" I did not have time to answer their question in its entirety so I let them know what was on my mind. First recently when I was in Las Vegas for a Large Heavy Equipment show and I talked with a Taxi Cab Driver from the Middle East, who said he made about $150.00-$250.00 per day average in the on season and $80-100 in the off season, he was an independent contractor and he was Muslim, Islamic or whatever and he went into the his view of America based on the people he gave a ride to in LV.

    Now realize people go to LV to screw off and unwind and party hard. And there is every vice possible in that city of sin. He had very harsh words to say about the US. It offended me a lot, but I was trying to get inside his head and based on his view of the world and his input of observations, I guess I understood why he thought what he did. I of course did not agree, only began to understand. I believe this individual would be capable of delivering logistics to terrorists. And he was only a random meeting. Remember recently a taxi cab driver in Palestine area drove suicide bombers around the city looking for large gatherings and he said; "They never suspected me." Hmm, well I would have and we should be looking at these taxi cab drivers as people who may assist others in crimes against the people of the United States of America.

    Do not be blind America; we have those amongst us who are NOT with us. They may not be against us yet, but they are certainly not with us and their minds and hearts are with our enemies. Pay attention there. Think on this.

    Lance Winslow - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/

    Think Tank www.WorldThinkTank.net/wttbbs/

    Sunday, October 19, 2008

    Which Coffee Shop Are You Like?

    Courteous treatment will make a customer a walking advertisement

    Courteous treatment will make a customer a walking advertisement

    J C Penney

    I want you to coming on a quick shopping trip with me. We're going to the local coffee shop - one where we've been a hundred times before. We walk in the door and up to the counter. It's not particularly busy and the lady at the counter is on the phone. She sounds like she's sorting out some advertising for the yellow pages, what she's not doing is paying any attention to us.

    After waiting for what feels like an eternity, she finally gets off the phone and comes to take our order. No apology and no sign of recognition, just a short, 'Can I help you?' I order the same coffee I've ordered the last 100 times I've been there (OK, so I'm not very adventurous with my coffee!!), and you order a flat white. The coffees finally arrive, except I get your flat white, and you get something that looks like a banana smoothie.

    At that point we walk out - and drive another 5 minutes away to a coffee shop we've been to a couple of times - only it's a bit further out of the way so not quite as convenient. This time we walk in the door and the lady behind the counter recognises us smiles and addresses us by name -

    Hi Rochelle and friend, how are you today? Would you like the same coffee's you got last week, or are you after something different today? We have some really delicious home made brownies that I know you're going to love. How about I give you one to try, and if you like it, you can get one next time.

    Hi Rochelle and friend, how are you today? Would you like the same coffee's you got last week, or are you after something different today? We have some really delicious home made brownies that I know you're going to love. How about I give you one to try, and if you like it, you can get one next time.
    Hi Rochelle and friend, how are you today? Would you like the same coffee's you got last week, or are you after something different today? We have some really delicious home made brownies that I know you're going to love. How about I give you one to try, and if you like it, you can get one next time.

    When she brings our coffees over - the correct ones that we didn't even have to ask for she says "We've got a draw for a lunch for two - would you like me to put your business cards in?" We walk out of there feeling happy and wanted. When you check your e-mails later on that evening, you see one from the cafe.

    Just a quick note to say thanks for coming in, and good luck with the draw for a lunch for two. By the way, if you don't mind we'll send you the occasional e-mail to let you know of any specials we have coming up for our VIP customers.

    Just a quick note to say thanks for coming in, and good luck with the draw for a lunch for two. By the way, if you don't mind we'll send you the occasional e-mail to let you know of any specials we have coming up for our VIP customers.
    Just a quick note to say thanks for coming in, and good luck with the draw for a lunch for two. By the way, if you don't mind we'll send you the occasional e-mail to let you know of any specials we have coming up for our VIP customers.

    So which coffee shop are you going to go back to next time?

    What's the main difference between the two shops? It's how they treat their existing customers. The first coffee shop was about to spend $7000 on advertising to get new customers through the door. What they didn't realise was that they already had a gold mine of existing customers. A fact that the second coffee shop realised only too well. You may have heard that it costs 6 times more money to get a new customer than to keep an existing one.

    Leap 'n' Bound: What are you doing to look after your existing and past customers? Are you guilty of neglecting them in favour of finding new customers? What one action can you take today that will let your customers know you care?

    Leap 'n' Bound: What are you doing to look after your existing and past customers? Are you guilty of neglecting them in favour of finding new customers? What one action can you take today that will let your customers know you care? What are you doing to look after your existing and past customers? Are you guilty of neglecting them in favour of finding new customers? What one action can you take today that will let your customers know you care?

    Rochelle Dent partners with Mumpreneurs to increase their profits and decrease their stress. Visit the website at http://www.leapsnboundscoaching.com to get your FREE copy of Mumpreneurs: Ensure Your Business Success by Avoiding These Costly Errors.

    http://www.leapsnboundscoaching.com

    Friday, October 17, 2008

    Short History of Coffee

    Who would have thought that a berry that was discovered by a herd of goats would be the single most important ingredient in the world’s most popular drink? Legend has it that back in 850AD, a goat herder noticed his herd was full of energy and eating berries he had never noticed. Since the goats seemed to have such a reaction, the herder decided to give it a try! The berries also gave him a burst of energy and he began to feel very happy. Thus, the beginning of the journey for what is now known as coffee!

    Actually, the story of the goat herder isn’t the only legend surrounding this discovery. It is also said that an Arabian man was banished to the deserts with his followers to die of starvation. His men became very desperate for nourishment and before long, they were boiling and eating the product of an unknown tree. The broth that was produced by this unknown substance saved the lives of the men! In the nearest town, Mocha, many took their survival to be a religious sign. Because of the discovery, the drink was then named Mocha.

    No matter which story you gravitate to, the bottom line is the same: the berries (actually, the seed of the berry) gave energy and zest to all that would consume it! From it’s earliest beginnings, coffee was thought of as a delicacy and any recipes floating around were considered to be a closely guarded secret!

    As time passed, the very first coffee trees were harvested around 1100, in the Arabian Peninsula. The coffee drink became a staple of many early civilizations. In the year 1453, There was a law in Turkey that said that a woman could divorce her husband if he didn’t supply her with a daily supply of coffee!

    The very first known coffee shop was established in Constantinople around the year of 1475 and since that initial introduction to the general public, coffee has pretty much taken over the world! Between 1600-1700, there were many advancements, including the world’s first coffee house and the beginnings of commercial production (made by the Dutch). By the middle 1700’s, there were about 2000 coffee shops in Venice, alone!

    The first prototype of an espresso machine (made in Italy) was unveiled in the early 1800’s. In the early 1900’s, the first drip coffee makers were invented, making the coffee making process a little less daunting! Automatic espresso machines began their journey in the 1930’s.

    By the late 1900’s, coffee became the most popular beverage in the world! The coffee is harvested in many countries, including: Africa, Ethiopia, Brazil, North America, Italy and even Turkey. This kind of crop can also be easily grown and exported by many third world countries, as well. Made to tempt even the pickiest palate, coffee has evolved to include hundreds of flavors and varying grades and prices.

    C V is a freelance writer, providing articles and information on all types

    of coffee products from coffee

    coffee

    gift baskets, espresso

    espresso

    Sunday, October 12, 2008

    coffee gifts the ultimate guide to giving coffee gifts

    More practically, they're excellent presents for people who you don't know very well, or even for generic gift exchange events. Coffee gifts are great to give to the person who has everything. At some point in time, coffee shops started focusing on selling something other than a hot cup of espresso and moved into the world of merchandising. These days, you can't walk into a coffee shop without seeing hundreds of coffee accessories. Because Starbucks has such a clever marketing scheme, their prices are significantly higher than the market average. While there is a Starbucks on every corner (more than 13,000 in the world), you're going to pay a bit more there than at your local mom and pop shop. Nobody does this better than Starbucks. As a result, if you're looking for an affordable coffee gift of mugs, espresso machines or coffee beans, you may want to steer clear of the green logo. While coffee houses are fantastic places to get specialty beans and teas, if you're going to buy somebody an actual coffee maker you may want to look elsewhere. Department and specialty stores are best for larger item purchases, and you'll save a lot of money if you go to one of those. Coffee houses thrive on impulse buys for those looking for coffee gifts. It's best to be smart about the situation and split up your purchases. For example, go buy the cappuccino maker at the department store, where you'll save up to 30 percent. Then, head over to your local coffee shop and purchase the coffee gifts that you're looking for. Fill up a basket with chocolate covered espresso beans and a bag of fresh coffee. They can be used at any time toward just about any purchase, and they're as easy to use as cash. When in doubt, gift cards make excellent coffee gifts.

    More practically, they're excellent presents for people who you don't know very well, or even for generic gift exchange events. Coffee gifts are great to give to the person who has everything.At some point in time, coffee shops started focusing on selling something other than a hot cup of espresso and moved into the world of merchandising. These days, you can't walk into a coffee shop without seeing hundreds of coffee accessories.Because Starbucks has such a clever marketing scheme, their prices are significantly higher than the market average. While there is a Starbucks on every corner (more than 13,000 in the world), you're going to pay a bit more there than at your local mom and pop shop. Nobody does this better than Starbucks.They can be used at any time toward just about any purchase, and they're as easy to use as cash. When in doubt, gift cards make excellent coffee gifts.

    Wednesday, October 1, 2008

    the history of coffee

    Thus, the beginning of the journey for what is now known as coffee! The berries also gave him a burst of energy and he began to feel very happy. Since the goats seemed to have such a reaction, the herder decided to give it a try! The berries also gave him a burst of energy and eating berries he had never noticed. Since the goats seemed to have such a reaction, the herder decided to give it a try! Legend has it that back in 850AD, a goat herder noticed his herd was full of energy and eating berries he had never noticed. Who would have thought that a berry that was discovered by a herd of goats would be the single most important ingredient in the world’s most popular drink? Because of the discovery, the drink was then named Mocha. In the nearest town, Mocha, many took their survival to be a religious sign. The broth that was produced by this unknown substance saved the lives of the men! His men became very desperate for nourishment and before long, they were boiling and eating the product of an unknown tree. It is also said that an Arabian man was banished to the deserts with his followers to die of starvation. Actually, the story of the goat herder isn’t the only legend surrounding this discovery. From its earliest beginnings, coffee was thought of as a delicacy and any recipes floating around were considered to be a closely guarded secret! No matter which story you gravitate to, the bottom line is the same: the berries (actually, the seed of the berry) gave energy and zest to all that would consume it! As time passed, the very first coffee trees were harvested around 1100, in the Arabian Peninsula. The coffee drink became a staple of many early civilizations. In the year 1453, There was a law in Turkey that said that a woman could divorce her husband if he didn’t supply her with a daily supply of coffee! The very first known coffee shop was established in Constantinople around the year of 1475 and since that initial introduction to the general public, coffee has pretty much taken over the world! Between 1600-1700, there were many advancements, including the world’s first coffee house and the beginnings of commercial production (made by the Dutch). By the middle 1700’s, there were about 2000 coffee shops in Venice, alone! The first prototype of an espresso machine (made in Italy) was unveiled in the early 1800’s. In the early 1900’s, the first drip coffee machine was invented, making the coffee making process a little less daunting! The automatic espresso maker began its journey in the 1930’s. By the late 1900’s, coffee became the most popular beverage in the world! The coffee is harvested in many countries, including: Africa, Ethiopia, Brazil, North America, Italy and even Turkey. This kind of crop can also be easily grown and exported by many third world countries, as well. Made to tempt even the pickiest palate, coffee has evolved to include hundreds of flavors and varying grades and prices.

    Thus, the beginning of the journey for what is now known as coffee! Legend has it that back in 850AD, a goat herder noticed his herd was full of energy and he began to feel very happy. Who would have thought that a berry that was discovered by a herd of goats would be the single most important ingredient in the world’s most popular drink?Because of the discovery, the drink was then named Mocha. In the nearest town, Mocha, many took their survival to be a religious sign. The broth that was produced by this unknown substance saved the lives of the men! His men became very desperate for nourishment and before long, they were boiling and eating the product of an unknown tree. It is also said that an Arabian man was banished to the deserts with his followers to die of starvation. Actually, the story of the goat herder isn’t the only legend surrounding this discovery.From its earliest beginnings, coffee was thought of as a delicacy and any recipes floating around were considered to be a closely guarded secret! No matter which story you gravitate to, the bottom line is the same: the berries (actually, the seed of the berry) gave energy and zest to all that would consume it!

    Friday, September 26, 2008

    why join a coffee of the month club

    Have you ever wondered why people join coffee of the month clubs?  There are many benefits and types of coffee to be explored with these clubs.  This article will give you some idea of what coffee of the month clubs?  There are many benefits and types of coffee to be explored with these clubs.  This article will give you some idea of what coffee of the month club.

    Brief History of Coffee

    Brief History of Coffee

     

     

    In 1475 the world’s first coffee shop opens in Constantinople.  In 1995 it was estimated that 400 billions cups of coffee were consumed a yearly.  Other monks drank the brew and are able to stay alert for their long devotional and prayer times.  So begins the history of coffee. A monk sees this and takes some of the berries to a monastery to make a brew with the berries. Upon seeing the goats become friskier after eating these berries Kaldi of Ethiopia decides to try the berries.  He feels much frisker after eating the berries. It tells of a young goat herder in Ethiopia watching his goats eat red berries. One of the first legends about coffee comes from around c850.

    What are Coffee of the Month Clubs?

    What are Coffee of the Month Clubs?

     

     

    Today the coffee you can brew in your home can compare in taste to great coffee shops. Generally, coffee of the month clubs are a means of having a great tasting coffee delivered to your home through the mail each month.  Not only is coffee offered but tea and other items are offered as well.  Coffee of the month clubs will generally give something free to get you to try their great tasting coffee.  The free item is not a gimmick just to get you to join the club but a means of letting these companies demonstrate their great tasting coffee and other products that they have to offer.  Most of the coffee of the month clubs will send you coffee once a month after you have received your free gifts.  Good coffee of the month clubs will usually let you cancel your membership whenever you want. You still keep the free gift in most cases.  Now, think how many people will cancel after receiving their free gift.  For coffee companies this is an expensive marketing tool. If they did not feel that their coffee was of a high enough quality they could not afford to give free items away.

    Benefits of Joining a Coffee of the Month Club

    Benefits of Joining a Coffee of the Month Club

     

     

    Coffee of the month clubs provide individuals with great coffees every month without having to go to a crowded store to purchase a good coffee.  Most coffee of the month clubs will have specials for each month that add to the value of belonging to their club.  You can make coffee at home that will compare with what you receive at coffee shops any time that you want and at a great cost savings as well.  Not only do you save on gas but you also save on the cost of this prepared coffee. This is especially helpful for people who want their special coffee every day.  Think about these savings and what else you might purchase with the money you save.  Most clubs will have information that is enjoyable to read and helpful in preparing that special coffee or tea.  You can still get together with others for coffee in your home.

    Finding a coffee of the month clubs offer coffees in the caffeinated and decaffeinated flavors and blends.  They may also offer teas and other items that can be found in coffee shops.  What better way to have that special cup in the morning than in your robe curled up in a favorite chair?

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