Showing posts with label coffee brand. Show all posts
Showing posts with label coffee brand. Show all posts

Saturday, January 31, 2009

Gevalia Kaffe Is In The Coffee And Tea Business

Gevalia Kaffe is a coffee roastery selling coffee and tea in Europe and North America. Gevalia is based in Gavle, Sweden (Gavle is known by the name Gevalia in Latin). Gevalia is the large coffee roastery in Scandinavia. It was started by Victor Engwall & Co. in Sweden in 1853. For 120 years it was a family based company. In 1971 it was bought by Kraft foods. Gevalia is a mainstream supermarket brand in Europe. In the United states is the products sold as an expensive and ultra premium coffee brand.

In the United States Gevalia began its sales via mail order delivery service. They are famous for the introductory offer of a free coffeemaker for purchasing its coffee. Gevalia offers more than 30 varieties of coffee and 13 varieties of tea. The wide variety is to satisfy different tastes and occasions of even the most discriminating coffee and tea lovers. In the U.S. The coffee can be purchased by calling 1-800-GEVALIA or by visiting the website at www.gevalia.com. Gevalia coffee and tea is vacuum sealed immediately after roasting to ensure preservation of taste and standards. Gevalia is available by home delivery and a catalog is available on request.

The company is also involved in community service of coffee growing nations like Columbia and is involved in medical aid, food relief and education in these countries.

Product Guarantee: Gevalia gives 100% guarantee on its products and will refund money 100% in case you are not satisfied.

Payment: Payment can be made at the address, Holmparken Square, PO Box 6275, Dover, DE 19905-6275. The catalog can be obtained at the same address. Online payment can be made by Visa, Master card, Diners club car, American Express and Discover card. It is advisable to become a member at Gevalia.com before purchase, as it can help you to locate your shipment. Customer Care. Customer care service is available at 1-800-438-2542 at all times. Customer service is also available by email on customerservice@gevalia.com

Delivery: Delivery is sent through UPS. Expect delivery within 2 weeks. The shipping rates for purchases up to $25 is $7 and increases with the amount of purchase.

Gift Wrapping and Other Products: You can also gift wrap your purchase if you want to send the premium coffee or tea as a gift to your friends. The gift wrapping cost is around 5$. A message card is also available on the gift wrapping. Gift certificates are also available at Gevalia. Occasionally Gevalia also adds free samples that they want to promote at no extra cost. At Gevalia.com a wide variety of beautiful coffee mugs, tea sets, coffee sets, tea tables, tea pots, wall clocks, crates, flasks etc are available at reasonable rates.

Keith George always writes about valuable news & reviews.

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GEVALIA

GEVALIA

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Sunday, January 25, 2009

Read this Article if You Like Starbucks Coffee

As a matter of fact let me recommend a book to you; "Pour Your Heart Into It" By Howard Schultz; it is the History of the making of the greatest coffee house chain in the World; Starbucks. It is truly amazing what Global Strategist Howard Schultz built; a world wide coffee brand which just keeps growing, where employees truly poor their heart into it with Starbuck's Legendary Service. The average store volumes are up 27% over last year and that means more and more people are switching to Starbucks. If you have been watching the stock charts at Starbucks you know that folks love Starbucks Coffee, some say they will drink nothing but Starbucks Coffee.

All in all this proves to be quite the winning combination both for the customer and for Wall Street; think on it. But why; well it is a combination of strategic locations, brand name, appealing coffee flavor and the fact that coffee is a basically a drug which effects the central nervous system of the human body in a way which pleases folks. In observing Starbuck's Success in the market place it is quite fascinating indeed as people line up to over pay; that is to say pay three to four dollars for a cup of custom coffee.

Sunday, October 5, 2008

folgers coffee the history and background of the folgers coffee company

In 1963, Proctor and Gamble acquired the company. Folger, it took the United States (the largest coffee market in the world) by storm. Founded in the 19th century in San Francisco, California by J.A. Part of Proctor and Gamble, Folgers Coffee is one of the biggest brands of coffee in America today. In Canada, Folgers coffee is limited to Classic Roast and Mountain Roast. There are eight types (called families) of Folgers Coffee in America today: Cafe Coffees, Coffee Pods, Instant Coffees, Folgers Gourmet Selections, Flavored Coffee (Hazelnut, French Vanilla, Chocolate Silk and Cinnamon), Simply Smooth, Coffeehouse Series and Classic Roast. The well known slogan "the best part of waking up is Folgers in your cup!" resonated well with audiences and boosted sales. Quite possibly the most catchy thing about the Folgers Coffee brand is the commercials it ran. Other popular television ad campaigns featured people sneaking in to four-star restaurants and replacing the expensive coffee that customers are used to drinking with Folgers Crystals. Not surprisingly, nobody could ever tell that the expensive coffee had been replaced with the cheaper instant version. In the 1980s and 1990s, Folgers started experimenting with less traditional advertising, sponsoring NASCAR racing. By sponsoring popular drivers, it was almost as though NASCAR itself was endorsing the brand, and the ad campaign was fairly successful. In 2006, yet another untraditional ad campaign was launched through viral marketing. Created by the ad agency Saatchi and Saatchi, the ads known as ìhappy morningsî were seen all over YouTube and various weblogs. In the ads, cheery and happy singers and dancers show up at sunrise to wake people up to greet the day. Dateline NBC held a taste test of most popular brands of coffee, and in their experiment Folgers Classic roast scored last place.

In 1963, Proctor and Gamble acquired the company. Folger, it took the United States (the largest coffee market in the world) by storm. Founded in the 19th century in San Francisco, California by J.A. Part of Proctor and Gamble, Folgers Coffee is one of the biggest brands of coffee in America today.In Canada, Folgers coffee is limited to Classic Roast and Mountain Roast. There are eight types (called families) of Folgers Coffee in America today: Cafe Coffees, Coffee Pods, Instant Coffees, Folgers Gourmet Selections, Flavored Coffee (Hazelnut, French Vanilla, Chocolate Silk and Cinnamon), Simply Smooth, Coffeehouse Series and Classic Roast.The well known slogan "the best part of waking up is Folgers in your cup!" resonated well with audiences and boosted sales. Quite possibly the most catchy thing about the Folgers Coffee brand is the commercials it ran.Dateline NBC held a taste test of most popular brands of coffee, and in their experiment Folgers Classic roast scored last place.

Saturday, August 23, 2008

the new millennium is brewing

Coffee is to be no longer underrated. It's no longer that set of tin cans lining the common supermarket shelf and will likely no longer be so disrespected. Coffee is now the pride of the same connoisseur who for so many millennium prized and cherished wines and chocolates.

Coffee is finding its own now. It’s being cautiously paired with only the desserts that are a perfect match; or the right quality chocolate that enhances just the right nuance of coffee. Coffee is a ritual, a feast in itself.

Coffee is the new millennium drink of the connoisseur of every class. Now rated for its tones, its nuances, rated for the personal qualities of the world’s beans and is sold to the highest bidder.

People have always been willing to pay a premium for what they’ve perceived as bouquet wine. Putting outstanding price tags on gourmet specialty coffee beans (an $11 billion industry) has become part of the connoisseur game.

George Howell, founder of the George Howell Coffee Company and its Terroir Coffee brand based in Acton, Mass., proclaims coffee a "noble beverage," worthy of the same respect as fine wine. And in the recent years coffee has earned its worth.

Forbes Magazine has recently rated beans at the front of the race, naming 10 of the world’s most precious coffees.

Specialty beans of the finest caliber are pure in tone, superior beans costing more than $100 per pound. Do not, dare to add a drop of cream or sugar to such a brew for the sake of losing its natural charm, the beans distinct natural sweetness and fragrance.

Champion beans are grown on world estates…small family farms at high elevations by farmers who care more for their quality than quantity. Such beans are prized for their characteristics.

According Forbe Magazine the joes that hold the highest price tags include such bean beauties as:

Kopi Luwak form Indonesia

Standing at a impressive $160 per pound, Luwak Coffee is made from coffee cherries that have been eaten by local creatures, the common palm civet, which use its keen sense of smell to select the choicest and ripest beans. The digestion process removes the flesh from the crimson Sumatran berry and the beans, supposedly sweeter as a result of having passed through the animal, are hand-collected from the jungle floor. Undeniably the most unique fermentation process for coffee beans.

Hacienda La Esmeralda from Boquete, Panama

Second in line, and standing with distinction, at $104 per pound. Hacienda La Esmeralda's Geisha coffee set an online auction record when it sold for over $50 dollars per pound, unroasted, on May 30, 2006. The coffee, which is grown in the shade of old guava trees, has been widely and enthusiastically praised for its flavor and aroma. In April, it placed first in the SCAA "Best of Panama" competition, with a score of 94.6 out of 100.

Coffee Variances

Albeit not receiving such medals of honor, all regional coffee are merited for their own uniqueness in flavor.

For every mountain that grows a boutique crop of coffee, there is a primary set of qualities noted in that region. Add to this, the weather conditions, that in itself will vary from year to year, along with the method of storing and roasting that sets these unique characteristics apart from one region to another, let alone, one cuppa joe to the next.

Take for example, a Monsoon roasted bean. Monsooned coffees are picked and then stored in open-sided warehouses and exposed to the steady, damp, salty monsoon winds. Shortly, these beans gain a flavor reminiscent of, but distinct from aged coffees. The most common monsooned coffee is Indian monsooned Malabar.

Coffee Profiling

Much akin to discerning wines, the coffee industry has defined flavor variances with words that conotate each coffee’s characteristics or personal flavor identity, allowing a coffee drinker to make a educated decisions on their roast preferences..

Acidity

Related both to the roast and to variety. Similarly used to the acidity in wine, and not to acid content, an alternate expression would be "bright" or "lively." Think of it more of a sensation than a taste, and is experienced on the tip of the tongue and/or the roof of the mouth. Longer roasting lowers perceived acidity. No-acidity coffees come across overly flat, lacking a pleasant palate-cleansing aspect, with a baked or “bready” quality.

Stronger acidity can often have wine-like aspects, especially in many Kenyan coffees, which, in fact seem citrusy to the taste. The more extreme the acidity, the more it will feel astringent.

You can measure by such terms from lowest to highest as “soft-mellow”, “subtle hint of tanginess”, “pleasantly tangy”, bold-pique”, “assertive-sharp”. Examples of high acidity coffees include Kenya AA (with heavy body), Puerto Rico “Yauco Selecto Estate” (with smooth light body), and Ethiopia Longberry (with bold heavy body),. More subtle, low acidity coffees include Indian Malabar “Monsooned Voyager” (with smooth light body), Jamaican Blue Mountain (with smooth light body), Kona “Volcanic Estate” (with bold heavy body), and Sumatra Mandheling (with bold heavy body).

African originated coffees would give you the sharpest taste, with a pronounced, astringently clean, assertive, robust, strong flavor, while on the other side of the acid spectrum lies the coffees of India: spicy, earthy, unusual, distinct and complex.

Balance

Roast and variety related. Look at this as the coffee’s “Flavor Hamony Ratio”. The roaster is aiming for a pleasing combination of multiple characteristics, with none overpowering. Coffees often are mixed together into “coffee blends” for just this purpose. Toning down and tuning up certain attributes for a smooth consistent flavor. In this way coffee drinkers enjoy a myriad of quality experiences, with none overpowering to the palate With coffee profiling, the ratios move along from “delicate and lean” (the India region being your most delicate), to “subtle”, to “pleasingly complex”, to “a great depth of flavor” and finally “perfect and complete” (the regions of Africa and the Carribean with the greatest extent of this).

Body

Roast and variety related. Reminiscent of wine tasting, body is truly the “mouth feel” the experience of texture, viscosity or fullness on the tongue. Body develops with the degree of roast, but falls sharply with over roasted coffee. Different origins naturally have their own distinctive body as well. Interestingly certain brewing methods impart body "thickness", like coffee from a press, where fine particulates remain suspended, or espresso, which contains emulsified coffee oils. Under-extracted or underbrewed coffee will also have a defectively light body.

In regards to the preferred bean of choice, coffee aficionados tend to prefer the higher quality Robusta bean over the Arabica. Robusta beans are the mountain grown assortment, cultivated on small plantations, whereas Arabica beans would be grown in the lower altitude, being mass market varieties found commonly in the canned coffees found in supermarkets. Robusta tends to be more bitter than do arabica beans. Arabica beans have higher caffeine content than Robusta, however. Some coffee makers will mix in some Arabica into their Robusta roasts to spike the caffeine.

Coffee & Dessert pairing

Finally, to enhance a specialty coffee experience add in a perfectly paired dessert for the experience complete!

Acidic, sweet & light roasts

Pair the more delicate fruits or berries, or key lime pie, lemon merangue, or fruit tart.

Such desserts would perfectly compliment coffees that include: Brazlian, Jamaican Blue Mountain, Guatemala Antigua, or Columbian.

Evenly balanced roasts (acidity and body)

Deserving of well textured desserts like carrot cake and tiramusu. The fruity/winey notes of Ethiopian, Zambian, Tanzanian or Kenyan, can bring carrot cake to life.

For a more full body choice of coffees, such as Yemen “Mocca” or Sumatra, the smooth silkiness of cheesecake is heaven on earth.

Full bodied coffees

The heavy tones and thick qualities of this coffee make a primo match for your most decadent desserts like heavy, rich chocolate mousse, chocolate cake and ice cream. French and Italian roasts perfectly fit the bill. And don’t forget the whipped cream!

SOURCE:

The View from the Bay

Whole Latte Love

Gragson's Coffee Tips









George Howell, George Howell,

Forbes Magazine Forbes Magazine

$100 per pound.



Forbe Magazine Forbe Magazine

Kopi Luwak form Indonesia Kopi Luwak form Indonesia



Hacienda La Esmeralda from Boquete, Panama Hacienda La Esmeralda from Boquete, Panama



Coffee Variances







Coffee Profiling



Acidity









Balance



Body





Coffee & Dessert pairing



Acidic, sweet & light roasts





Evenly balanced roasts (acidity and body)





Full bodied coffees









Wednesday, August 20, 2008

coffeemaking coffee part ii

Espresso Machine.

 

             Second many person ways have may to ever hear, but may strange? extremely , that be Espresso actually Espresso are not the name of coffee breed or coffee formula  but be the way makes coffee and beverage has that from making like this will call that  " Coffee Espresso "  making is like Espresso must use make Espresso Machine in doing.

             The principle of Espresso machine be will use the pressure compresses the hot water pass by in coffee grinds to are circumspect  which will give coffee smack comes out with full speed more than ahead something hot drop changes coffee. The word is that  " Espresso " as a result  from Latin language " Espressere " which translate that  press  or    push  this way prevent that  be making that appreciate the heart has of coffee seed with full speed ahead , compressing water change coffee will grind to use the pressure about 9 times of atmosphere pressure take time about 18-23 second. The finished  Espresso will do a cup builds a cup , have no doing is unfinished keep to is like making likes  to drop , the time will add very small glass , about one ounce ( coffee usual cup about 6 an ounce if  disremember try compare with the size of can coffee that has to sell in house our freezer ) already must drink all ,Who order Espresso come to sit sip see the scenery does smart show that drink don't be.

             Espresso truly very bitter because coffee grinds that apply to Espresso will change roasting long until ago darkened colour call that Dark roasted coffee seed will that use may is from pure breed coffee or may coffee brand that each a shop does to go up by oneself, thus the smack will have and the smell may differently, although order Espresso alike.

 

Percolator.

           

            The way will that may a little strange for coffee neck, be making by use Percolator. Percolator there is the character is like a jug summarizes general hot. The principle makes coffee of  percolator  be take coffee has boiled already come to change coffee grinds repeatedly many  round  that tell strange because making by  percolator  infringe making coffee rule where two important is:

 

1.       making coffee must don't pull the taste or the smell of coffee too much , coffee grinds then bring to boil or make just round one only , although the waste is will left coffee taste is unfinished no matter.

2.       Coffee has boiled already must bring to drink, prohibit liberate coldly. If the iced coffee will down don't bring to boil or warm repeated because the taste and the smell will wrong originally from two this rule is regarded as important for heavy coffee drinker and the rule where coffee general stall will follow always.

           

           Making coffee by percolator make get bitter many coffees the fragrance is severe because the taste and oil smell kiss from coffee were separated come out smooth until more than other way, which coffee neck will that conserve to like not like.

 

Making like French Press.

 

             The way makes the handle give the smack and the stink of coffee well most are making is like  French Press  or  Bodum  the way makes must use the equipment that calls that  plunger pot  must use first-class coffee grinds rough most , before make must " preheat " by use the hot water pours to get down  plunger before , add coffee grinds 2 the tablespoon builds  1 cup coffee (6 ounce), pour the water has just to is angry down flood coffee , surely that coffee bumps against every hot water , close the lid  plunger  stop 4 minute , then arrive at press  plunger squeeze give coffee changes the screen , coffee which make with the way French Press  should drink 20 within minute.

read more http://coffee-forlife.blogspot.com

http://coffee-forlife.blogspot.com

 

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