Starbucks Coffee Company

It was important to them that the city of Seattle to have access their coffee. Starbucks Coffee Company was founded in 1971 by three businessmen in Seattle, Washington who had a love for coffee and tea.

The Starbucks Coffee Company grew slowly but by 1981 had 4 retail stores and a roasting plant that sold whole bean coffee in Seattle only.

Within 2 months the new store was serving over 700 customers a day and it was selling 3 times more than the whole bean locations. When Starbucks Coffee opened its 6th store in downtown Seattle, the idea had become a hit. By 1983 the marketing manager had a vision of re-creating the magic and romance behind the Italian coffee bar and wanted to test out the concept of selling espresso by the cup.

In 1987, the owners of Starbucks Coffee Company decided to sell their coffee business along with the name to a group of local investors for $3.7 million.

Starting from a base of 17 stores in 1987, the company expanded rapidly to Vancouver, Portland and Chicago. The new investors were told that they would open 125 Starbucks coffee stores in the next five years.

By 1991 Starbucks had expanded into the mail-order catalogue business, licensed airport stores and expanded further into the state of California.

In 1992 the company went public and after the initial public offering, Starbucks continued to grow at a phenomenal pace that no one had ever seen in the coffee world before. By 1997 the number of Starbucks Coffee stores grew tenfold, with locations in the US, Japan and Singapore.

Starbucks initiated several successful product and brand extensions including offering coffee on United Airlines flights. They also began selling premium teas through its Tazo Tea Company and offering people the option to purchase starbucks coffee online to enjoy at home.

They began distributing whole bean and ground coffee to supermarkets through an agreement with Kraft Foods. They also produced premium coffee ice cream with Dreyers. Starbucks even sold CDs in its retail stores.

Starbucks began turning its name into a household word not through advertising but through word of mouth. In fiscal 2004, Starbucks opened a record 1,344 stores worldwide. The once small regional roaster, Starbucks Coffee Company, now has more than 9,000 locations in 34 countries serving over 20 million customers a week.

All Rights Reserved. Copyright © 2005 Perfect Coffees.com.

what is cappuccino

The main difference between the two is that a caffe latte has twice the amount of milk (usually whole milk, but one can order it with 2 percent or even skim) and no milk foam. Many people confuse this coffee drink with a caffe latte, another form of Italian coffee found at most coffee houses in America. What is cappuccino? Paper and glass cups tend to allow the heat to seep out faster. Additionally, the porcelain acts as another heat retainer. Served traditionally in a porcelain cup, the foam acts as an insulator and keeps the drink hotter longer. The milk foam that floats on top of a cappuccino is what distinguishes it from most other coffee drinks, in fact. If the texture and temperature of the milk is wrong, the drink won't be as good as it should be. The barista then steams the milk, which is the second most important ingredient. A cappuccino starts out with a shot of espresso. When the milk is properly steamed, it will be velvety and sweet. The barista will then float one centimeter of the foamed milk on top of the espresso. If one prefers their cappuccino to have more or less milk, the order would be for a wet or dry cappuccino, respectively. Until the mid 1990s, Americans didn't really enjoy cappuccino. Whether it was because people didn't know what the drink was or because it wasn't quite cool enough to drink isn't known. However, when upscale coffee houses started sprouting up en masse, more and more people began ordering the beverage. Hopefully, now that you've learned the question to "what is cappuccino", you'll be able to impress your friends with the new found knowledge. Typically speaking, Italians exclusively drink them in the morning, although in other countries it is customary to drink them after dinner. Traditionally, cappuccinos in Italy are served with breakfast.

The main difference between the two is that a caffe latte has twice the amount of milk (usually whole milk, but one can order it with 2 percent or even skim) and no milk foam. Many people confuse this coffee drink with a caffe latte, another form of Italian coffee found at most coffee houses in America. What is cappuccino?Paper and glass cups tend to allow the heat to seep out faster. Additionally, the porcelain acts as another heat retainer. Served traditionally in a porcelain cup, the foam acts as an insulator and keeps the drink hotter longer. The milk foam that floats on top of a cappuccino is what distinguishes it from most other coffee drinks, in fact.If the texture and temperature of the milk is wrong, the drink won't be as good as it should be. The barista then steams the milk, which is the second most important ingredient. A cappuccino starts out with a shot of espresso.Hopefully, now that you've learned the question to "what is cappuccino", you'll be able to impress your friends with the new found knowledge. Typically speaking, Italians exclusively drink them in the morning, although in other countries it is customary to drink them after dinner. Traditionally, cappuccinos in Italy are served with breakfast.