Showing posts with label store shelves. Show all posts
Showing posts with label store shelves. Show all posts

Saturday, February 21, 2009

Coffee Bean Roaster

The flavor and freshness of coffee is at its best when it is roasted in small batches at home. The coffee bean roaster is fast becoming a "must have" in today's kitchens.

It spells disaster for specialty coffee beans creating stale, flavorless coffee. Roasted coffee is very susceptible to oxygen damage when it sits on store shelves and in café bins for days or weeks at a time.

It is the beginning of a new era in coffee history and a major step in the return of great tasting coffee. Today, the coffee bean roaster is a coffee enthusiasts dream, bringing the freshness and quality of roasting fresh gourmet coffee at home.

Once you experience the flavor of fresh gourmet coffee like this you'll want to share it with everyone you know. You'll be surprised to learn how easy and fast it is to roast your own specialty coffee beans at home.

There are basically two types of home coffee bean roasters: fluid bed roasters and electric, radiant heat drum roasters.

Fluid bed roasters work like hot air popcorn poppers. They have a glass-roasting chamber so you can watch as the coffee beans are roasted and stop at the desired roast. These are good for beginners and a great way to get started in home roasting.

The radiant heat drum roaster is more like the professional coffee roasters use. These do not allow you to watch as the beans are roasted so you have to roast by smell or sound.

How about having a roasting party with friends or the family? Home roasting is a lot of fun. You can try some of the best coffees in the world and roast them just the way you like them. What's even more fun and tasty is creating your own custom blends.

So if you haven't tried home roasting, get ready for an amazing treat. Your coffee drinking experience will never be the same once you taste the fresh gourmet coffee you made with your home coffee bean roaster. "Enjoy"

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Thursday, October 16, 2008

America's Perception of "Gourmet" Coffee

It's an enormous industry involving many players in the supply chain—the growers and farm workers, the processing mills, exporters and importers, small-batch roasters and huge commercial roasters, coffeehouses and cafes—all of who do their part to bring coffee to you, the final consumer. Coffee is the second most-highly traded commodity in the world next to oil.

Considering how large the coffee industry is, how much of what's marketed as gourmet could actually be considered truly gourmet coffee? Which, unfortunately, doesn't seem to apply to the coffee most Americans drink on a daily basis. By definition, it implies rare, expensive, high-quality, or at least sophisticated in some form of its preparation and service. You'll find one word dominates the label rhetoric: "Gourmet." Gourmet, it's such a over-used term. Take a walk down the coffee aisle of a grocery store and read the labels.

In fact, the reality is they're much likelier selling the exact opposite of high quality coffee beans. That being the case, it becomes hard to believe the ads and labels on store shelves claiming rich, delicious, gourmet coffee. Sad to say, it's estimated only 10 percent of coffee sold is considered poor to satisfactory in quality.

Dark roasting covers a multitude of sins, including any flavor flaws. It's precisely because of their low quality. While there are some specific coffees that taste wonderful as a dark roast, there's a reason most coffee today is roasted so dark. Not necessarily true. Somehow the influential marketing gurus at roasting companies have managed to convince the masses that dark roasted coffee equals gourmet coffee. For instance, consider the ever applauded Dark Roast.

Why use expensive, high-grade beans for flavored coffee, since the natural flavors themselves will never be detected over the added flavorings of Irish cream, French Vanilla, or Hazelnut. And then there's flavored coffee—a low-quality bean masquerading as gourmet coffee.

And for a true connoisseur of coffee, that's what you should be looking for. A lighter roast shows that the roaster has confidence in the quality of the beans. Of course the actual lightness of the roast will depend on your personal taste. Similar to grilling a steak, a great coffee will often taste great as rare to medium, or, in coffee terms, light to medium. Though the marketing says otherwise, coffee that is indeed gourmet should never require extensive roasting.

Wednesday, October 8, 2008

braun coffee the history of braun and their dripolator coffee maker

Designed for commercial use, it changed the way people looked at making a cup of coffee. In 1963, the Braun company had come out with one of the world's first commercially available dripolator machines, the Braun Coffee Maker. Later versions of percolator machines were electric, and could be plugged directly into a socket. From home to commercial use, perking coffee was the only way to get a cup of joe. Before the Braun Coffee Maker, people used a stove top percolator machine to brew their coffee. From there, one simply had to plug in the machine and turn it on. Instead of having to perk coffee, people were able to fill up a separate water reservoir, put coffee grounds into a filter and put the filter into a basket. The difference between percolators and dripolators is what changed the world of coffee as Americans knew it. The water would then heat up in the water reservoir and drip onto the freshly ground coffee. As it made the journey through the grounds, the water would turn into coffee, much like one would brew a cup of tea. By the time the hot water made its way through the coffee grounds and dripped into the empty pot below, it was a perfect cup of coffee. The filter kept the grounds from mixing in with the actual coffee, and a new way to complete a daily task was born. While the Braun Coffee Maker was the first one on the market for commercial use, it wasn't the first one to hit the kitchen counter of the average American citizen. Pitched by former baseball player Joe DiMaggio, the machine became wildly popular in the 1970s and 1980s. Coffee was on store shelves. In 1972, Mr. Coffee did for home use. What the Braun Coffee Maker did for commercial use, Mr.

Designed for commercial use, it changed the way people looked at making a cup of coffee. In 1963, the Braun company had come out with one of the world's first commercially available dripolator machines, the Braun Coffee Maker.Later versions of percolator machines were electric, and could be plugged directly into a socket. From home to commercial use, perking coffee was the only way to get a cup of joe. Before the Braun Coffee Maker, people used a stove top percolator machine to brew their coffee.From there, one simply had to plug in the machine and turn it on. Instead of having to perk coffee, people were able to fill up a separate water reservoir, put coffee grounds into a filter and put the filter into a basket. The difference between percolators and dripolators is what changed the world of coffee as Americans knew it.Pitched by former baseball player Joe DiMaggio, the machine became wildly popular in the 1970s and 1980s. Coffee was on store shelves. In 1972, Mr. Coffee did for home use. What the Braun Coffee Maker did for commercial use, Mr.

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