what is green mountain coffee

Ask the founders of Green Mountain Coffee Roasters, the specialty coffee business that started as a small café in Waterbury, Vermont back in 1981 and recorded nearly $350 million in sales in fiscal 2007. Pick the best coffee beans available all over the world, roast them to perfection, season with an advanced social conscience and a mission to help change the world, flavor with a very savvy sense of marketing and business and you might end up with one of the most successful specialty coffee businesses in the world.Mission and social responsibility aside, Green Mountain Coffee Roasters owes its success to one factor - the amazing flavor. That mission imbues everything that the company does, from sourcing their coffees to point of sale and beyond - the company even uses recycled/recyclable packaging materials. The Green Mountain label stands for excellent coffee combined with a mission to make a difference in the world. Mission and social responsibility aside, Green Mountain Coffee Roasters has been a series of excellent business decisions coupled with right-place-right-time social policies. That mission imbues everything that the company does, from sourcing their coffees to point of sale and beyond - the company even uses recycled/recyclable packaging materials. The Green Mountain label stands for excellent coffee combined with a mission to make a difference in the world. The road to success for Green Mountain Coffee Roasters has been a series of excellent business decisions coupled with right-place-right-time social policies.These days, you can buy Green Mountain coffee delivered to you automatically, drink Green Mountain coffee delivered to you automatically, drink Green Mountain coffee pre-packed into Keurig K-cups - Green Mountain sells the most varieties of coffees in K-cups of any of the Keurig partners. When skiers who had tried Green Mountain's specialty coffees while on vacation started asking if they could order coffee and have it sent to their homes, the company added its mail order business, and things just grew from there. It wasn't long before restaurants and shops in town started asking to serve Green Mountain's coffee. The company began as a small café in Vermont, with a commitment to serving specialty coffees roasted on premises. The Green Mountain brand is built on high quality specialty coffees.As the various convenience stores have expanded their repertoire to include self-service coffee bars - and the technology for making good coffee has improved - Green Mountain has often been the coffee served. Many avid fans got their first taste of Green Mountain's specialty roasts at a most unexpected place - local convenience stores like 7-11 and Store 24, Gas-n-Go shops and other on-the-run coffee pickup spots where the last thing you expect is excellent coffee. The connection with Keurig is not the first strategic market placement decision that's paid off for Green Mountain. Who Is Green Mountain Coffee Roasters? Who Is Green Mountain Coffee Roasters? Green Mountain Coffee Sourcing Green Mountain Coffee Sourcing Favorite Green Mountain Coffee Blends Favorite Green Mountain Coffee Blends





Wild Mountain Blueberry - Seasonal flavored coffee that has become one of Green Mountain's most popular coffees ever