Saturday, January 31, 2009

Gevalia Kaffe Is In The Coffee And Tea Business

Gevalia Kaffe is a coffee roastery selling coffee and tea in Europe and North America. Gevalia is based in Gavle, Sweden (Gavle is known by the name Gevalia in Latin). Gevalia is the large coffee roastery in Scandinavia. It was started by Victor Engwall & Co. in Sweden in 1853. For 120 years it was a family based company. In 1971 it was bought by Kraft foods. Gevalia is a mainstream supermarket brand in Europe. In the United states is the products sold as an expensive and ultra premium coffee brand.

In the United States Gevalia began its sales via mail order delivery service. They are famous for the introductory offer of a free coffeemaker for purchasing its coffee. Gevalia offers more than 30 varieties of coffee and 13 varieties of tea. The wide variety is to satisfy different tastes and occasions of even the most discriminating coffee and tea lovers. In the U.S. The coffee can be purchased by calling 1-800-GEVALIA or by visiting the website at www.gevalia.com. Gevalia coffee and tea is vacuum sealed immediately after roasting to ensure preservation of taste and standards. Gevalia is available by home delivery and a catalog is available on request.

The company is also involved in community service of coffee growing nations like Columbia and is involved in medical aid, food relief and education in these countries.

Product Guarantee: Gevalia gives 100% guarantee on its products and will refund money 100% in case you are not satisfied.

Payment: Payment can be made at the address, Holmparken Square, PO Box 6275, Dover, DE 19905-6275. The catalog can be obtained at the same address. Online payment can be made by Visa, Master card, Diners club car, American Express and Discover card. It is advisable to become a member at Gevalia.com before purchase, as it can help you to locate your shipment. Customer Care. Customer care service is available at 1-800-438-2542 at all times. Customer service is also available by email on customerservice@gevalia.com

Delivery: Delivery is sent through UPS. Expect delivery within 2 weeks. The shipping rates for purchases up to $25 is $7 and increases with the amount of purchase.

Gift Wrapping and Other Products: You can also gift wrap your purchase if you want to send the premium coffee or tea as a gift to your friends. The gift wrapping cost is around 5$. A message card is also available on the gift wrapping. Gift certificates are also available at Gevalia. Occasionally Gevalia also adds free samples that they want to promote at no extra cost. At Gevalia.com a wide variety of beautiful coffee mugs, tea sets, coffee sets, tea tables, tea pots, wall clocks, crates, flasks etc are available at reasonable rates.

Keith George always writes about valuable news & reviews.

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Friday, January 30, 2009

Gourmet Coffee Habit Costing Consumers as Much as $1,500 Yearly

A recent Washington Post article discussed Seattle law students spending money from their student loans for Starbucks coffee across the street from the Seattle University School of Law. Gourmet coffee consumers rarely consider the cost of their daily coffee in terms of the expense to brew premium whole bean coffee at home (50 cents to 75 cents) with prices of a pound of gourmet coffee beans versus a two or three cup a day ($4.50 to $6.00) coffee drinking habit when purchased at premium coffee houses.

An online calculator has been posted for those interested in calculating their caffeine expenses at: http://www.hughchou.org/calc/coffee.cgi That borrowed money takes years to repay and many students don't do the math to see that study time with 2-3 cups of coffee at Starbucks over 4 years can cost them significant sums - as much as $4500 in principle, interest and fees on their student loan - over the course of their education. She points out that students are spending education loans on luxuries like latte instead of necessities like a loaf of bread. Erika Lim, director of career services at the law school has launched a campaign to reduce coffee consumption by students attending the university on student loan money.

But smart gourmet coffee consumers have long known that premium coffee brewed at home costs just 12 cents or so per cup, depending on preferences for coffee strength. Gourmet Coffee drinkers have become accustomed to paying $2 or more per cup for fresh brewed coffees at Premium coffee houses - and many sources are predicting those prices may increase to as much as $4 per cup soon due to expected increases in green coffee prices.

A pound of gourmet beans! Starbucks recommends double that amount for stronger coffees at 2 tablespoons per 6 ounce cup. Many coffee producers recommend starting with 1 tablespoon of fresh ground gourmet coffee beans per standard 6 ounce cup of water.

So if you have expensive tastes and want a 12 ounce mug of the rarest and most expensive coffee on the planet, you still need only pay what some premium coffee houses charge for a latte ($3.50) for that rare privilege. So if you have expensive tastes and want a 12 ounce mug of the rarest and most expensive coffee sold, the exotic Kopi Luwak, at $175 per pound, is still less than $1.75 per 6 ounce cup when brewed at home! Even the rarest and most expensive coffee sold, the exotic Kopi Luwak, at $175 per pound, is still less than $1.75 per 6 ounce cup when brewed at home! Prices of premium gourmet coffee beans range between $10 and $18 per pound, making a cup of home-brewed gourmet coffee, made fresh to your liking, cost only between .10 cents and .25 cents per cup or between $1.00 and $2.00 per pot of coffee!

When consumers learn that they can purchase gourmet whole bean coffee for between $10 to $18 per pound, then fresh grind and brew at home for significantly less than gourmet coffee companies charge, many see home brewing premium gourmet coffee as luxurious treat. Purchasing a thermos or a large travel mug to take coffee with them from home makes drinking rich, fresh roasted coffee a possibility for about one-seventh the cost of buying that coffee from expensive and crowded coffee shops.

Many so-called premium coffee houses keep their coffee heated on warmers after brewing, but this practice causes the flavor to turn bitter after less than an hour of warming. It is actually more likely you will get a rich flavorful cup of coffee from an insulated thermos or insulated type pump containers. Reheating coffee can destroy the flavor of good gourmet coffee - just as quickly as extensive warming.

Coffee purists prefer to make individual cups with a coffee press, fresh grinding beans for each cup and drinking the entire amount brewed before it turns cold to get the maximum enjoyment from their beans. Microwave a good cup of coffee that has gone cold and you'll see how much better it is freshly brewed. Using good clean, fresh water is essential since coffee is 99% water and bad tasting tap water can quickly ruin even the best fresh ground beans.

You can enjoy great gourmet coffee more and pay less for the privilege by starting with whole beans and grinding them yourself with a $20 coffee grinder. Make only what you can drink or carry with you in a nice thermos or travel mug instead of reheating coffee later. Use good tasting water and keep your brewing equipment clean to prevent the rancid bitterness that can come from previous grounds in crevices.

You can brew at home with fine gourmet coffee beans, fresh ground and brewed in a French press coffee maker, carry a fancy thermos of great coffee to work or school and enjoy the best coffee available for far less money than you would spend at crowded and expensive premium coffee house.

© Copyright 2005 http://www.TastesofTheWorld.net

"If you are happy tell a friend if you are not tell us" Rare Gourmet Coffee is their business so they make shopping with them risk free. Written by Mike Banks Valentine for Tastes of The World coffee company, focusing on specialty gourmet coffees which are not readily available in the United States.

Thursday, January 29, 2009

Marketing Mindset "Why I Get FREE Coffee Every Time I Enter My Local Cafe"

He's not a slave to his business anymore and that's all because of me... You see… he now goes to work every day because he loves what he does. That's because the storeowner Sergio likes me so much he gives it to me.

Let me explain...

Teaching many clients the secrets about business success that the experts don't want you to know. I've been a business consultant for the last 14 years.

Anyway, one day I was at my local coffee shop enjoying a Chai Vanilla Latte, and I noticed Sergio looking worried with his head buried in a pile of marketing books.

I asked him "what was wrong?" and he said, "His business wasn't going all that well".

He knew that I was a business consultant from previous conversations we'd had and asked me if I had any advice for him.

"Sure!" I said, not wanting my favourite coffee house to disappear completely, I decided to help him out.

I told him that what I taught would probably scare him, because my techniques where not conventional and if he wanted to back out, then this would be the right time to do it.

Afraid of what might become of his business if he didn't take action, he agreed and we got started right away.

Sergio was a great client, open to new ideas and trusted that I could help make a difference. Hey, what did he have to lose? I wasn't charging him a cent, right?

He was a typical business owner; he believed that 'If you build it, they will come'. Most business owners don't realise that 50% of your business success comes from effective marketing.

The other 50% is from distribution and unfortunately this is why most proprietors' work long hours for very little return.

Over time we built up a simple Business system that worked very well for Sergio, so well in fact that he could hire extra staff and actually take some time out.

Reluctantly at first, but his confidence grew with time as his knowledge increased.

He quickly saw the results of our marketing campaigns and didn't realise that advertising needn't be a complete waste of money.

Sergio found that sometimes he had so many customers there simply was no more room in his cafe for them to sit.

Not a bad problem to have, don't you agree?

You see, your business is a direct reflection of your knowledge and the more knowledge you have, the easier it becomes.

Oh by the way, Sergio has opened up his second coffee shop just down the road and guess what? I get free coffee from there too!

Scott Patterson has been involved with marketing for the past 14 years, he has helped many business owners grow their businesses any where up to 600%, using simple but effect marketing strategies that work!

Wednesday, January 28, 2009

Women and Coffee

I do not know about you, but for me, coffee drinking, especially in the morning or early evening, is more than a simple habit or cultural characteristic. Actually, it has become a necessity without which I cannot open my eyes and stand on my two feet all day. According to researchers, I am not alone. Nearly 80% of the U.S. population drinks coffee on a daily basis. The caffeine measured to be contained in a cup of coffee, me and you daily consume, is around 80-130 mg. But while the medical community has warned the public of the health risks associated to caffeine intake, there still is very little linking between coffee and health problems, except in a very few cases.

Coffee, which is a beverage served cold or hot, comes from the roasted seeds of the coffee plant, almost always referred to as coffee beans. But regardless of its tremendous market success-coffee is the second most commonly traded commodity in the world surpassed only by petroleum-coffee has been blamed to be the cause of a variety of disorders ranging from indigestion to cancer, at one time or another. Since it is the main source of caffeine, which is a stimulant, coffee has had an almost constant role in the news pertaining to health problems in recent years. Surprisingly, most of these warnings and urgent health reports, describing problems like the human airways clogging, are aimed at women.

But while even doctors have been very critical of the role of coffee in women's health, the fact of the matter remains; there is little proof that any risk to women exists from coffee drinking, especially when consumed in moderate amounts. As a matter of fact, reports have even suggested that coffee even lessen the risks of some diseases in women, such as bladder cancer. Unfortunately, since the health problems examined in relation to their linkage with coffee consumption have not yet reached indisputable results, women have reached a stage that it is almost difficult to believe anything involving the health risks of coffee and women.

The reasons why coffee has been getting such a bad reputation are based on the fact that of all drinks containing caffeine, coffee has the highest concentration amount, far exciding that of sodas. In addition, since doctors advice pregnant women to be cautious and avoid caffeinated beverages while carrying an infant, despite there being no evidence of any serious health risks involved, women tend to consider coffee drinking almost as if they were performing some kind of sin and avoid drinking it in fear of the unknown consequences. On the other hand, new research has revealed that coffee is actually beneficial to a person's health. For example, the diuretic effect of coffee has proved that it lessens the incidence of bladder cancer in smokers, and drinking coffee regularly is also reported to lessen the onset of Parkinson's disease.

So, what should we ladies do? The best advice that anyone can believe is the trusted advice of their doctor. Question your doctor if he/she restricts coffee and follow their advice, but stay current on health news. Although it seems impossible to know which study to believe, we have to train ourselves to tell the difference between hypothesis and fact. Being educated about our health will always make us women feel better in the long run.

Kadence Buchanan writes articles on many topics including Health , Cooking , and Beauty

Health Cooking Beauty

Tuesday, January 27, 2009

Strawberry Rhubarb Coffee Cake

Bottom Layer:

  • 1/2 cup butter or margarine
  • 1/2 cup butter or margarine
  • 1 cup sugar
  • 1 cup sugar
  • 2 cups flour
  • 2 cups flour
  • 1/2 teaspoon salt
  • 1/2 teaspoon salt
  • 1 teaspoon baking powder
  • 1 teaspoon baking powder
  • 1/4 cup milk
  • 1/4 cup milk
  • 2 eggs
  • 2 eggs
  • 1 teaspoon vanilla
  • 1 teaspoon vanilla
  • Cream shortening and sugar. Beat in eggs and stir in milk. Add dry ingredients. Mix until smooth. (Batter will be stiff.) Spread in the bottom of greased 9x13 pan.

    Middle Layer:

  • 4 to 5 cups of rhubarb (cut up)
  • 4 to 5 cups of rhubarb (cut up)
  • 2 eggs
  • 2 eggs
  • 1/4 cup milk
  • 1/4 cup milk
  • 2 cups sugar
  • 2 cups sugar
  • 1 cup flour
  • 1 cup flour
  • 1 three-ounce package strawberry Jello
  • 1 three-ounce package strawberry Jello
  • Measure rhubarb into a mixing bowl. Stir in eggs, milk, sugar and flour. Spread over bottom layer. Sprinkle the dry strawberry Jello over the rhubarb mixture.

    Top Layer:

  • 1 cup flour
  • 1 cup flour
  • 3/4 cup brown sugar
  • 3/4 cup brown sugar
  • 1/2 cup butter or margarine
  • 1/2 cup butter or margarine
  • Put all ingredients into a mixing bowl. Use a fork to cut the butter/margarine into the flour and brown sugar. Continue mixing until crumbly. Sprinkle over the rhubarb layer.

    Bake at 375 degrees for 70 minutes or until a knife inserted in the center comes out clean.

    For an added treat, serve with whipped cream or vanilla ice cream.

    About The Author

    LeAnn R. Ralph is the author of the books "Christmas in Dairyland (True Stories from a Wisconsin Farm)" and "Preserve Your Family History (A Step-by-Step Guide for Writing Oral Histories)." You are invited to order a book from Rural Route 2. You are also invited to sign up for LeAnn's FREE! monthly newsletter, Rural Route 2 News. Visit — http://ruralroute2.com

    http://ruralroute2.com

    Monday, January 26, 2009

    What's In a Cup of Coffee?

    If coffee prices continue to follow their upward trend, on a weekly basis you may end up paying as much for your cup of coffee as you do to fill-up your automobile's gasoline tank. An innocent four dollars spent a day at your favorite coffee shop amounts to $960+ annually.

    In the end, you have to ask yourself if having nothing to show for it is worth drinking that money away.

    If only we made a concerted effort to curtail our daily spending, we could invest in something that offers a tangible benefit - not just now but something for future generations to enjoy. Rarely do we think about our daily spending habits and how quite literally we are throwing money right down the drain.

    Your name in stone, how's that for tangible? If you are lucky, you are a multimillionaire that makes generous donations to organizations that name buildings after you!

    Well…there is a substantially less expensive way for your name and face to live on for posterity - it's called an heirloom portrait.

    Whether your investment in a heirloom portrait is for the boardroom or the stairwell in your home, future generations will see, will remember, and will enjoy your image - a confirmation of your existence in the world.

    While some portraits might be formal in nature, they may also be environmental (natural surroundings as opposed to a studio backdrop) and reflect your occupation or hobby. Generally these portraits are three-quarter or from the waist up and are framed.

    Put down that cup of coffee and call your photographer today! So what are you waiting for? Additionally, there are different paper substrates available for giclee printing such an archival fine art matte or canvas. Watercolor or oil painting effects can be applied to photographic images to make it truly unique. Depending on your taste a heirloom portrait can be black and white, sepia, or color.

    Sunday, January 25, 2009

    Read this Article if You Like Starbucks Coffee

    As a matter of fact let me recommend a book to you; "Pour Your Heart Into It" By Howard Schultz; it is the History of the making of the greatest coffee house chain in the World; Starbucks. It is truly amazing what Global Strategist Howard Schultz built; a world wide coffee brand which just keeps growing, where employees truly poor their heart into it with Starbuck's Legendary Service. The average store volumes are up 27% over last year and that means more and more people are switching to Starbucks. If you have been watching the stock charts at Starbucks you know that folks love Starbucks Coffee, some say they will drink nothing but Starbucks Coffee.

    All in all this proves to be quite the winning combination both for the customer and for Wall Street; think on it. But why; well it is a combination of strategic locations, brand name, appealing coffee flavor and the fact that coffee is a basically a drug which effects the central nervous system of the human body in a way which pleases folks. In observing Starbuck's Success in the market place it is quite fascinating indeed as people line up to over pay; that is to say pay three to four dollars for a cup of custom coffee.

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