Why You Need To Support Fair Trade Coffee More Than Ever

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The consumption of coffee is rising in the US as it is gaining popularity. We consume a lot of coffee. Some of us cannot even make it through a day without a few cups of coffee. In fact Americans are responsible for one fifth of the world's coffee consumption. So we are the main economic supporter of the coffee industry.

Most Americans would have little idea how the coffee we drink is produced, harvested and shipped to us. We are just thankful that coffee is readily available over the counter whenever we want it.

The Fair Trade coffee movement aims to change all that. As better informed consumers, we are now told of the exploits of some coffee importers. We now realized that many of these coffee workers or farmers who toil tirelessly in the fields are not getting a fair price for their produce.

These farmers are often are getting paid less for their coffee than it cost them to produce and maintain their coffee farms. This will mean that these farmers and their families will never be able to break out of poverty and debt. The Fair Trade coffee movement will make certain that most coffee farmers can get a decent price for their harvest and make a living off it.

Coffee prices can be volatile and when the prices fell very low, many farmers will not be able to support their families and farm lands. Thus the Fair Trade coffee movement is needed more than ever by these farmers. When coffee prices fall, it does not mean that the average consumer will ever enjoy cheaper coffee. Instead, the prices remain just as high. This means that coffee companies are making more profits. However it will mean poverty and hunger for many of these coffee farmers.

The Fair Trade Certified coffee is being introduced in the US to ensure that the coffee was produced under fair labor conditions and a reasonable price was paid for the coffee. This money paid will go into helping the health care, education, ecological stewardship, and financial independence. It will also provide the much needed financing and credit, technological assistance in shifting to better methods of farming and other research purposes.

Help to make all these possible by buying coffee only from Fair Trade Certified coffee companies. This can not only help ensure the quality of coffee and constant supply but also let you sleep better when you know no one is starving so that you can have your cup of coffee.

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